Lotte Wellfood's 'Zero Fruit Jelly' Enters US Snack Subscription Service

Entered Try The World with an average of 10,000 monthly subscribers
Second collaboration following May Almond Pepero partnership

Lotte Wellfood announced on the 4th that it has introduced Zero Fruits Jelly to the U.S. snack subscription service 'Try The World,' starting to promote 'ZERO' to consumers in the North American region.

Zero Fruit Jelly [Photo by Lotte Wellfood]

Try The World is a subscription service that collects about 10 types of snacks from around the world every month and introduces them to local consumers. It has an average of 10,000 subscribers per month. The Zero Fruits Jelly featured in last month's subscription box is characterized by a complex fruit flavor combining peach and kiwi tastes and a chewy texture. Compared to existing jellies, it has about 25% fewer calories and has gained much popularity since its first launch in Korea in 2022.

Lotte Wellfood expects that Zero Fruits Jelly will satisfy consumer tastes in the U.S. market, where excessive sugar intake has recently emerged as a social issue and alternative sweeteners are being actively introduced. In fact, ZERO has expanded its global influence, with the brand's total cumulative export amount from January to July this year increasing by 129% compared to the same period last year. In January this year, it also successfully introduced Zero Fruits Jelly to the North American market by entering Costco Mexico, the first among domestic confectionery companies.

This entry was achieved for the second time following the collaboration with Almond Pepero in May. At that time, right after receiving the subscription box containing Almond Pepero, reviews from influencers and subscribers in the Americas spread mainly on social networking services (SNS), leading to an increase in online mentions of Pepero and generating positive responses.

A Lotte Wellfood official said, "As we strengthen our North American market strategy, we have started marketing Zero Fruits Jelly following Almond Pepero," adding, "We will continue to actively market and nurture flagship products such as ZERO and Pepero into global brands."