HectoInnovation's 'Ballosodeuk' Surpasses 3 Million Users: "Walked from Earth to Jupiter"

‘BalloSodeuk,’ an app by IT-based information service company Hecto Innovation, has established itself as a habit-forming app that creates significant change through 'small actions.'

Hecto Innovation announced on the 4th that the number of users of the ‘BalloSodeuk’ app has surpassed 3 million. To commemorate this milestone, the company released data reflecting usage statistics within the app. BalloSodeuk is a habit-forming platform that rewards users for successfully completing challenges such as drinking water and walking, helping them develop good habits.

From January 2023 to July 2024, BalloSodeuk users completed over 36.17 million challenges, certifying their good lifestyle habits. Approximately 82% of all users succeeded in their challenges.

The most popular challenges consisted of everyday activities that are easy to practice in daily life. The challenge with the highest number of participants was ‘Water Intake Certification.’ This was followed by ▲Checking today’s weather ▲Listening to a song ▲Walking 10,000 steps ▲Certifying indoor optimal temperature.

The total accumulated steps taken by BalloSodeuk users reached approximately 1.1463 trillion steps. Calculating one step as 70 cm, this translates to about 800 million kilometers, a distance comparable to that from Earth to Jupiter. The ‘Walking 10,000 Steps’ challenge, ranked fourth in popularity, is more difficult than other challenges but has attracted over 530,000 users who participated at least once. Its success rate was 81%, which is around the average success rate overall. Additionally, about 23,000 heavy users consistently participate in the ‘Walking 10,000 Steps’ challenge at least once every two weeks.

Hecto Innovation plans to continuously increase the number of loyal customers by enhancing the BalloSodeuk app service and adding new features.

A representative from Hecto Innovation said, "BalloSodeuk is evolving beyond an app-tech platform to become an app that shapes users’ lifestyle habits," adding, "We will continue to update various features to establish the app as a companion in users’ daily lives."

Starting from IT information services, Hecto Innovation is focusing on nurturing B2C platform services such as the app-tech platform ‘BalloSodeuk.’ Additionally, through its subsidiaries?the fintech company ‘Hecto Financial’ and the healthcare service company ‘Hecto Healthcare’?the company operates IT technology-based businesses in finance, data, and healthcare.