"Cooking Songpyeon Too"... Lotte Mart Offers Discounts on Convenient PB Ancestral Rite Products

Lotte Mart announced on the 4th that it will hold a special event for convenient private brand (PB) ancestral rites products from the 5th to the 18th to meet the demand for easy holiday table settings.

Sales of convenient PB ancestral rites products have been increasing every year. During last year's Chuseok holiday, sales of PB ancestral rites products increased by about 15% compared to the 2022 Chuseok event period.

Lotte Mart is offering a 1,000 KRW discount on the newly launched ‘Yorihada Sesame Songpyeon 2 Types’ at the end of last month for L.Point members, selling each for 5,990 KRW. ‘Yorihada White Sesame Songpyeon’ and ‘Yorihada Mugwort Sesame Songpyeon’ are frozen convenience foods made with domestic glutinous rice and mugwort dough filled with plenty of sesame paste, priced over 20% cheaper than branded frozen songpyeon.

The ‘Yorihada LA-style Flower Rib’ cut to an 8-millimeter (mm) thickness, suitable for grilling to preserve texture and juiciness, is sold at a 2,000 KRW discount for 15,900 KRW. The ‘Yorihada Perilla Leaf Jeon,’ made with domestic pork and perilla leaves, is also sold at a 1,000 KRW discount for 6,990 KRW. Additionally, ‘Yorihada Pollack Jeon’ and ‘Yorihada Namdo Tteokgalbi’ are each priced at 5,990 KRW, while the two-pack sets of ‘Yorihada Squid Seafood Meatballs’ and ‘Yorihada Donggeurangttaeng’ are uniformly priced at 7,990 KRW each.

Reasonably priced holiday snacks and side dishes commonly used for ancestral rites are also offered. ‘Today’s Good Moonwangi Master’s Sikhye 2 Types’ and ‘Today’s Good Slowly Made Sujeonggwa’ are each discounted by 1,000 KRW from the original price to 5,990 KRW, and ‘Today’s Good Our Rice Mini Yakgwa’ is also discounted by 1,000 KRW to 3,990 KRW.

Lotte Mart will discount major ancestral rites ingredients from the 5th to the 18th. First, ‘Ancestral Dried Pollack’ is offered at a 20% discount for 3,992 KRW, and ‘Happy Fresh Eggs (Large, 30 pieces, Domestic)’ are discounted by 1,000 KRW per tray when purchasing two or more trays, priced at 5,990 KRW per tray.

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Mungyeongseok, head of Lotte Mart & Super Food PB Development Team, said, “With the increase in single- and two-person households and high inflation, holiday table settings have become simplified, leading to increased demand for reasonably priced convenient ancestral rites products. We will continue to offer refrigerated and frozen convenience foods that combine quality and price not only during this event but also in the future, in line with the trend of simplified holidays.”