Bucheon City's Representative Character 'Bucheon Hansseop' Participates in 2024 Suwon Illustration Korea

First Collaborative Marketing Attempt with Local Company ㈜Nungnung

Bucheon City's representative character, 'Bucheon Hansseop,' will participate in the '2024 Suwon Illustration Korea' held at Suwon Messe (SUWONMESSE) from the 6th to the 8th. This is the first time participating in a nationwide illustration exhibition event.

In particular, this booth is designed by Bucheon-based character company 'NoongNoongi,' which has extensive experience in exhibition participation, with the concept of introducing their hometown friend, Bucheon Hansseop.

NoongNoongi is a character company that has promoted various collaborative projects using characters with Shinhan Card, Shinsegae, Juwangsan National Park, and others. It is a socially responsible company loved by many for selling self-produced character goods and raising awareness about the importance of the environment.

Bucheon City plans to further enhance the city's image and recognition by attempting collaborative marketing with local companies, including exhibition planning and collaborative goods production.

At this event, nine types of Bucheon Hansseop goods will be exhibited, and a survey will be conducted. Additionally, through various quizzes introducing Bucheon and a Bucheon City Instagram subscription event, participants will be given Bucheon Hansseop goods collaborated with NoongNoongi.

A Bucheon City official stated, "Participation in this exhibition event will be a stepping stone to promoting promising local companies and Bucheon Hansseop nationwide," adding, "We hope it will be an opportunity to be loved not only by Bucheon citizens but also by many people who like characters."

Meanwhile, the '2024 Suwon Illustration Korea' is an exhibition popular among the MZ generation enthusiastic about dakku (diary decorating) and ponkku (phone decorating), as well as character enthusiasts, where various character designs and trending goods can be found all in one place.

Exhibition tickets can be purchased at a 50% discount for 5,000 KRW when pre-paid on the official website, and free invitation tickets can be applied for on the NoongNoongi website until the 5th.