Hurom "No.1 Market Share in Domestic Juicer Market"

Domestic Juicer Market Survey with Hankook Gallup
97% of Juicer Buyers Have Tried Hurom

Hurom confirmed its No. 1 market share in the domestic juicer market.

Hurom Juicer H410 [Photo by Hurom]

On the 2nd, Hurom announced that it recorded the No. 1 market share in the domestic juicer market according to the results of the "Domestic Juicer Market Share and Brand Awareness" survey conducted together with Gallup Korea. In June, Gallup Korea conducted a survey on domestic juicer market share and brand awareness targeting about 520 married women aged 35 to 59 who have experience purchasing or intend to purchase a juicer.

Among those with juicer purchase experience, 97% responded that they have purchased a Hurom juicer. Consumer satisfaction with Hurom juicers was highest in "brand satisfaction" at 83%, followed by "juicing efficiency" at 81%, and "durability" at 76%.

Among juicer purchasers, 58% cited "juicing efficiency" as the top consideration when buying a juicer. This was followed by "ease of use" at 44% and "brand" at 36%.

As for purchase channels, respondents answered "online open market" at 26%, "TV home shopping" at 21%, and "Naver Shopping" at 15%. The purchase rate through "online open market" was higher among those in their 30s and 40s, while the proportion of "TV home shopping" was higher among those in their 50s.

Among juicer purchasers, 53% said they bought a juicer to consume vegetables and fruits. 52% purchased it because "the juicing performance is good (allowing juicing without nutrient destruction)," and 42% bought it for their own or their family's health.

73% of juicer purchasers were found to use the juicer more than twice a week. Regarding family members who drink juiced juice, "self" accounted for 96%, "spouse" 78%, and "children" 61%.

Hurom scored a total of 87 points in the Brand Performance Index (BPI), which combines key indicators such as brand awareness, purchase, and attitude. Especially in brand awareness, it recorded high figures in all categories: "top-of-mind awareness" at 81%, "unaided awareness" at 84%, and "aided awareness" at 99%. Looking at brand attitude, Hurom's brand preference rate was the highest at 84% among all respondents compared to other brands.

Kim Jaewon, CEO of Hurom, said, "The easiest health practice in daily life is to eat a variety of vegetables and fruits raw, so Hurom developed low-speed juicing technology to help consumers easily and conveniently intake nutrition close to nature," adding, "We will continue to do our best to satisfy customers with differentiated products and services that prioritize health."