[This Week's Books] 'The Neuroscience of Money' and More

The Neuroscience of Money

The reason I can't make money is that my brain doesn't like money. The author emphasizes the importance of 'financial therapy,' which addresses money issues from a psychological perspective, stating that to earn money, one must first examine the brain. This book explores what beliefs hinder saving money, how the values of the wealthy differ, and how speech habits affect one's relationship with money, revealing ways to make the brain like money. (Written by Uehara Chikako / Translated by Oh Jeonghwa / Dongyang Books)

Story Revolution

Short video content is popular. Long stories seem to be losing their place. This book analyzes and organizes nine storytelling formulas found in content that successfully captures consumers' hearts. It also covers marketing and platform strategies for stories that sell. Written by a marketer who planned and directed the 'Game of Blood' series, produced 'Knowing Bros,' 'Crime Scene,' and 'Ssulzun,' and hit dramas such as 'The Cursed,' 'Business Proposal,' 'Penthouse,' and 'Taxi Driver.' (Written by Hyun Yuseok, Jeong Jongchan, Jeong Dasol / Dasan Books)

Critical Ecofeminism

The author is an authority in ecological literary criticism and a social activist affiliated with the U.S. Green Party. This book newly synthesizes the theoretical and practical dimensions of ecofeminism in response to the climate crisis. Traditional ecofeminism was a 'transformative feminism' resisting capitalism and patriarchy. The critical ecofeminism emphasized by the author reflects the latest paradigms in social science and feminism after the climate crisis and addresses controversial issues such as animal rights, veganism, queer theory, and anti-capitalism. (Written by Greta Gaard / Translated by Kim Hyunmi et al. / Changbi)