Nexon Participates as Main Sponsor of Game Show 'G-Star' for the First Time in 7 Years

Nexon announced on the 28th that it will participate as the main sponsor in Korea's largest game show, 'G-STAR 2024,' held in Busan. This year's G-STAR will take place from November 14 to 17.

This is the first time in seven years that Nexon has taken on the role of main sponsor for G-STAR. Celebrating its 30th anniversary this year, Nexon confirmed its participation in G-STAR 2024 to provide users with various forms of enjoyment beyond just gaming.

Nexon's G-STAR booth will be a large-scale B2C (business-to-consumer) exhibition hall with 300 booths, symbolizing a leap toward the future, where major new titles will be showcased.

Additionally, a 30-booth B2B (business-to-business) area will be set up, along with an outdoor booth featuring a user event zone.

At the conference 'G-CON 2024' held during G-STAR, Yoon Myung-jin, CEO of Neople, will deliver the keynote speech, and Kim Yong-ha, lead PD of 'Blue Archive' at Nexon Games, will participate as a speaker.

Kim Jung-wook, co-CEO of Nexon, said, "We decided to participate as the main sponsor of this year's G-STAR to create a festival where users can enjoy a variety of experiences together with Nexon."