[Today's New Arrival] CU 'Limited Edition' Diablo IV Collaboration Wine Release and More

Seven Eleven Unveils 'Mega Craft Cream Cheese Ball'
Beanpole Ladies, 'Be My Beanpole' Line
SJ Group Launches Danish Brand 'Rains'

Introducing new products launched by the distribution industry on the 28th. CU has released a collaboration product with global game company Blizzard Entertainment and Diablo IV, targeting the peak wine season in autumn and winter. Seven Eleven has partnered with Samlip to launch the 'Mega Craft Cream Cheese Ball,' and Daesang Dives Bokumjari has introduced two types of 'Squeezable Jam-Down Jam.' In the fashion industry, Samsung C&T Fashion Division's Beanpole Ladies is launching the 'Be My Beanpole' line, and SJ Group is launching the Danish contemporary brand 'RAINS.'

CU Releases Diablo IV Collaboration Wine... Limited to 27,000 Bottles

CU is introducing a unique collaboration product targeting the full-scale wine peak season in autumn and winter.

Traditionally, wine is a type of alcohol that enjoys its peak season in winter, unlike other alcoholic beverages. Sales tend to increase as temperatures drop. While wine sales account for only 20% of total alcohol sales in summer, they rise to 31% in winter, the highest proportion. This is because wine is often sought after to create an atmosphere at year-end and New Year gatherings or home parties, including Christmas in December.

Accordingly, CU will sequentially release unique collaboration wines starting from the end of August. First, in partnership with global game company Blizzard Entertainment (hereafter Blizzard), CU is launching two types of 'Diablo IV collaboration wines.' Diablo IV, Blizzard's flagship IP, was released in June last year and is set to release its first expansion pack, 'The Crucible of Hatred,' on October 8. Ahead of the release, a special collaboration will be presented to game fans.

The Diablo IV collaboration wines are two types: 'Demon's Blood Pinot Noir (Red)' and 'Angel's Tears Sauvignon Blanc (White)' (each priced at 19,900 KRW). The wine cases and neck tags are designed inspired by Lilith and Inarius, iconic figures in the Diablo IV universe, featuring differentiated designs that evoke collectors' desires among game fans. Each product includes a coupon for the in-game weapon customization item 'Crimson Thorn.' A total of 27,000 bottles will be sold in limited quantities.

Seven Eleven Partners with Samlip to Launch 'Mega Craft Cream Cheese Ball'

Seven Eleven is launching the 'Seven Select MEGA Craft Cream Cheese Ball' in collaboration with Samlip.

This product is the first case of the bakery 'Double Chop' (a product strategy where both the producer's and seller's brands are attached to a single product). It is a big-sized product approximately 6.5 times larger than the 'Craft Cream Cheese Ball' that Samlip released in May and has received a positive market response. The price is also more than 30% cheaper per 100g. This product features a soft egg ball combined with the premium cream cheese brand 'Craft Cream Cheese,' offering a smooth and savory taste.

This product was developed based on the insight that demand for big-sized products is high amid prolonged high inflation. According to Seven Eleven, two giant bread series products released by Samlip in May and June this year (Giant Ghost Choco Cake, Giant Rocket Dan Choco Roll) have surpassed 100,000 units sold to date.

Daesang Dives Bokumjari Launches Two Types of 'Squeezable Jam-Down Jam'

Daesang Dives Bokumjari is launching two types of 'Squeezable Jam-Down Jam' that reduce sugar content and calorie burden while enhancing convenience.

The new squeezable Jam-Down Jam comes in two flavors: 'Strawberry' and 'Blueberry.' Instead of sugar, alternative sweeteners allulose and erythritol are used, resulting in a sugar content of 4g per 100g, which is more than 90% lower than the standard sugar content of regular jams. Even consuming an entire container does not exceed 30 kcal, allowing for guilt-free enjoyment. It is also made with domestic strawberries and Canadian wild blueberries, providing a rich fruit flavor and aroma.

The tube-type packaging allows for easy and hygienic squeezing without any tools. Unlike the regular 'Jam-Down Jam,' which features a texture with fruit pieces, this new product has a formulation suitable for tube packaging, offering good spreadability and portability, making it ideal for camping or picnics. Additionally, it comes with two nozzle shapes?straight and star-shaped?allowing for various uses such as spreading on bread or decorating desserts.

Beanpole Ladies Launches 'Be My Beanpole' Line

Samsung C&T Fashion Division's casual brand Beanpole Ladies is launching a new line called 'Be My Beanpole.' This is intended to expand communication with younger consumers alongside the classic trend for this fall and winter season.

Be My Beanpole reinterprets classic items with a lovely girl mood. The company plans to offer highly practical items for everyday use at reasonable prices under the Be My Beanpole line.

Key products include classic tweed, jackets, shirts, and denim items presented in lovely colors such as pink, yellow, and purple. Changes in silhouette and length provide a fresh feel. The striped shirt is designed with a loose fit, and the pleated skirt is knee-length, emphasizing a youthful sensibility.

Additionally, items such as heart-print ribbon tie short-sleeve blouses, pleated skirts, and boat-neck mini dresses incorporate shirring details and volume sleeves, reinterpreting a feminine girl mood.

Gang Bo-kyung, team leader of Beanpole Ladies, said, "We launched the 'Be My Beanpole' line composed of lovely and feminine classic products to expand communication with young consumers who like classic items."

SJ Group Launches Danish Fashion Brand 'RAINS'

SJ Group has signed an exclusive distribution contract with the Danish fashion brand 'RAINS' and is opening the first pop-up store in Korea. RAINS is the seventh fashion brand operated by SJ Group, following 'Kangol,' 'Kangol Kids,' 'Helen Kaminski,' 'Pan Am,' 'LCDC TM,' and 'Eco Golf Apparel.'

RAINS is a global contemporary brand pursuing a harmony of fashion and functionality, famous for weather wear such as jackets, bags, and boots made from signature waterproof fabrics, as well as accessories. Building on its success in the European market, RAINS has opened flagship stores in major cities such as Copenhagen, Paris, and London, and expanded into the U.S. market through its New York flagship store, with plans to open additional stores in the second half of this year.

The RAINS pop-up store, held for the first time in Seoul, will be available at LCDC SEOUL in Seongsu-dong from the 30th of this month until February 28 of next year. The overall space planning highlights the characteristics of weather wear and mainly showcases works exploring the relationship between nature and man-made objects.