Anyone Can Enjoy It... Dongseo's 'Maxim Mocha Gold', the Unrivaled No.1 for 30 Years

There is a brand that has been loved for a long time, firmly holding the number one market share for over 30 years. That brand is Maxim Mocha Gold. The biggest secret behind Mocha Gold’s unwavering number one position in the coffee mix market lies in Dongseo Food’s outstanding technology based on over 50 years of coffee manufacturing know-how. The golden ratio of coffee, sugar, and creamer is fundamental, and by blending carefully selected premium coffee beans in the optimal ratio, they have created a delicious taste that anyone can make anytime, anywhere.

Recently, Dongseo Food introduced five menu items where customers can fully experience Maxim Mocha Gold in a caf? setting. These linked menus, which creatively utilize Maxim Mocha Gold instant coffee, can be enjoyed at the experiential space ‘Maxim Plant’ in Hannam-dong, Yongsan-gu.

The newly launched menus include ‘Mocha Gold Quick Shot’ with a strong espresso flavor, ‘Mocha Gold Original’ based on the traditional original recipe, ‘Mocha Gold Boost’ which adds a rich taste to the original, ‘Mocha Gold Ice’ for a refreshing experience, and ‘Mocha Gold Filter’ which offers a new experience through a filter. These menus are characterized by adding distinctive flavors to Maxim Mocha Gold so that customers can enjoy according to their preferences.

Meanwhile, in June this year, Maxim Coffee Mix released a limited edition ‘Maxim Coffee Mix X Janmang Loopy Special Package’ in collaboration with the popular character ‘Janmang Loopy.’ This package includes products ideal for the summer vacation season such as beach towels, cooler bags, and ice boxes, as well as cute and trendy goods like figures, mood lights, pouch keyrings, and 3D mugs. Along with this, a digital advertisement featuring the addictive melody of the ‘Hanjan-mang Dance Challenge’ with Janmang Loopy was released, attracting attention.

Kim Tae-ri, Marketing Manager at Dongseo Food, said, “The reason Maxim Mocha Gold has established itself as the national coffee is because we have actively communicated with consumers through continuous product development and various marketing activities.” He added, “Going forward, Dongseo Food will not only introduce diverse products that satisfy consumer tastes but also promote the unique charm of Maxim coffee through differentiated marketing.”