Prism, Hotel Promotion Average Transaction Amount Hits 1 Billion KRW for 5 Consecutive Weeks

Average Transaction Amount Exceeds 1 Billion KRW in Hotel Promotion Over the Past 5 Weeks
Delivering Unique Experiences Within a Distinctive Platform

Retail media platform PRIZM recently announced on the 27th that the average transaction amount of live promotions for domestic luxury hotels has exceeded 1 billion KRW for five consecutive weeks. In particular, the transaction amount per minute soared to 200 million KRW during the live sessions, and this month, with the ongoing ‘Chosun Week Promotion’ commemorating the 110th anniversary of Chosun Hotel, the transaction performance is expected to increase further.

To welcome the summer season, PRIZM conducted live promotions with a total of five domestic luxury hotels and resorts over the past month, attracting significant consumer interest. Starting with the live event at ‘The Shiena Resort Jeju’ in the first week of July, PRIZM held promotions featuring usage benefits of top-tier hotels in Korea such as ‘Lotte Hotel Seoul,’ ‘Grand Hyatt Incheon,’ ‘Lotte Hotel Busan,’ and ‘Amber Pure Hill & Resort Jeju,’ packaged uniquely by PRIZM.

Previously, PRIZM gained industry attention by consecutively collaborating with top-tier hotels that had never conducted promotions before. In the live promotion for ‘Cassia Sokcho’ held in June, total transactions surpassed 2.2 billion KRW within about an hour of sales starting, marking a record-high achievement. Additionally, during the live promotion of ‘Grand Hyatt Seoul,’ one of Korea’s representative luxury hotels, transactions exceeded 1.6 billion KRW within an hour of sales starting. PRIZM has also successfully conducted promotions with conservative top-tier hotels such as ‘Seoul Shilla Hotel,’ ‘Pineks Podo Hotel,’ ‘Parnas Hotel Jeju,’ and ‘Sagewood Hongcheon,’ receiving continuous love calls.

Building on this competitiveness, PRIZM has been hosting the large-scale ‘Chosun Week Promotion’ commemorating the 110th anniversary of Chosun Hotel since the 19th, drawing great consumer interest. Starting with a live session with travel YouTuber ‘Tto Tteonam,’ PRIZM conducted live events and promotions for representative hotels under Chosun, such as ‘Westin Chosun Seoul’ and ‘Westin Chosun Busan,’ gaining popularity. PRIZM plans to continue leading promotions for luxury hotels like ‘Grand Chosun Busan’ and ‘Grand Chosun Jeju’ until the 29th.

PRIZM has also achieved remarkable results in the travel sector. In May, through the overseas and unique travel specialized program ‘IN trip Live,’ it introduced reasonable ‘value-for-money’ products for popular vacation destinations such as Nha Trang and Phu Quoc in Vietnam. This live promotion, launched in collaboration with various travel influencers, achieved a total transaction amount exceeding 1 billion KRW.

Moreover, PRIZM has solidified its position as a platform sought after first by famous celebrities and influencers by accompanying digital media content based on its technological strengths. Especially this year, it exclusively broadcasted prestigious events such as the ‘Korean Popular Music Awards’ and the ‘Baeksang Arts Awards’ live, and last year successfully conducted a live show introducing the ‘Golden Disc Awards’ globally, demonstrating its media capabilities. Additionally, PRIZM is leading the experiential consumption trend by diversifying online and offline event businesses based on strong K-IP (intellectual property rights) such as AOMIX and Waterbomb.

PRIZM is a retail media platform under RXC, led by CEO Yuhan-ik, a founding member of Coupang. PRIZM boasts strengths in differentiated high-resolution video and high-sensitivity content that capture the unique sensibility and identity of brands. Since last year, it has been presenting unique live promotions connecting online and offline once a week, with a vision to lead next-generation e-commerce. Within less than a year since its establishment, it has received investments totaling 40 billion KRW. Based on these strengths, PRIZM is leading the experiential consumption trend and showing rapid growth and improved performance.

PRIZM CEO Yuhan-ik said, “As a result of presenting unique and differentiated live content together with Korea’s top representative hotels, we have been able to continuously achieve good results. We will continue to advance as a next-generation retail media platform that offers exceptional experiences both online and offline.”