Festival with Market, Workshops, Performances, and Talks in the Art Museum Courtyard
From 10 AM to 8:30 PM on the 4th
The National Museum of Modern and Contemporary Art (MMCA) announced on the 26th that it will hold the 'MMCA Museum Market,' featuring various programs such as a market, workshops, live performances, and discussions in the museum courtyard from 10:00 AM to 8:30 PM on September 4th.
Last year's event attracted about 10,000 visitors in a single day and has become the museum's representative cultural program. This year's market will be held under the theme 'More Artistic, More Sustainable,' collaborating with producers from various fields.
The market is divided into five zones: the 'Agricultural Products Zone,' selling fresh seasonal produce and eco-friendly food directly grown by farmers; the 'Design Zone,' showcasing handicrafts and design products that support sustainable living; the 'Food Zone,' offering dishes that capture the authentic taste of seasonal ingredients and refreshing beverages; the 'Roastery Zone,' where visitors can enjoy coffee from renowned domestic roastery cafes; and the 'Art Book Zone,' featuring curated sales of art-related books, design books, picture books, and art book-related goods. A total of 47 producers and sellers will participate.
Notably, this year, to enrich the diverse composition of the market, the ecological lifestyle-promoting 'Farmer's Market Marche' and the humanistic art publisher 'Yeolhwadang' are collaborating. Newly introduced in the 'Art Book Zone' are seven teams including 'Picture Book Workshop/Lop,' which publishes picture books for both children and adults; 'Dot Press,' which produces artist books focused on photography and visual arts; and 'Paju Typography Baegot' from PaTI, a design education institution established in Paju Book City.
Among the side events, a workshop titled 'Tasting Workshop - The Taste of Microbes' will be held at 11:00 AM, featuring Kim Suhyang, a fermentation expert and Korean food culture researcher, along with the representative of Grocery Cafe Kyun.
At 4:00 PM, a book talk titled 'I Danced' by artist Lee Suji, the first Korean to receive the 'Hans Christian Andersen Award' in 2022, will take place.
At 7:30 PM, a live performance titled 'Another Moon x Bendik Isuke' will be held in the museum courtyard, linked with the works of artist duo Kimchi and Chips. Bendik Giske, a Norwegian saxophonist and performing artist, will present his unique and captivating sound art, blending with the moon painted in the late summer night sky to offer a dreamlike yet sublime experience.
Free coffee cocktails from STANDING COFFEE will be provided to the first 150 attendees of the performance, and natural carbonated drinks from Lark Sodas will be offered to the first 100 attendees. Pre-registration for the workshop and book talk will be available for free on the museum's website starting at 2:00 PM on the 28th.
The National Museum of Modern and Contemporary Art (MMCA, Director Kim Seong-hee) announced on the 26th that it will hold the eco-friendly art museum market 'MMCA Art Museum Market' on the 4th of next month. [Photo by National Museum of Modern and Contemporary Art]
Online, participants who upload photos of their participation on their personal Instagram accounts with the mandatory hashtags '#MMCA' and '#MuseumMarket' will receive an eco-friendly material 'pouch' as a market souvenir, limited to the first 100 people.
Kim Seonghee, director of the National Museum of Modern and Contemporary Art, stated, "The MMCA Museum Market is an example of a festival where art meets various different fields, becoming a museum festival that everyone can enjoy. We will continue to practice sustainable museum culture and strive to offer the public more diverse experiences."
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