Lotte Chemical announced on the 23rd that it has launched a new artificial marble product, the 'Premiere Collection.'
The 'Premiere Collection' is a new series of Lotte Chemical's artificial marble brand 'Staron,' inspired by natural stone patterns, naturally expressing the beauty of lines with a flowing two-tone pattern.
The 'Premiere Collection' was released with a total of three lineups: Largo, Legato, and Gravita. All three reflect the latest design trends of large wave patterns and rich textures, capturing the elegance felt in the natural essence of natural stone. In particular, the natural gradation of lines and surfaces reminiscent of traditional Korean landscape paintings conveys a Korean aesthetic.
The colors of this new product are based on white, cool gray, and black, making it applicable not only to kitchen countertops and interior walls but also to various other spaces, allowing for the creation of differentiated environments.
The 'Premiere Collection' has improved the issue of pattern discontinuity that occurred when joining two countertops by connecting them as one, enabling a natural finishing treatment.
Additionally, this new product is produced in-house at Lotte Chemical's Yeosu plant, ensuring stable and high-quality product supply both domestically and internationally.
Jung Jong-hoon, Executive Director of the Advanced Materials Construction Division at Lotte Chemical, stated, "Since its launch, the Premiere Collection has attracted significant interest from customers in Korea as well as in the Americas, Europe, and Australia. We plan to continuously expand artificial marble sales from production to sales going forward." Meanwhile, Lotte Chemical holds a 15% share of the global market with an annual artificial marble production capacity of 970,000 sheets.
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