OB Beer Cass launches aluminum bottle 'Cass Alu Bottle'..."First domestic brand"

Sales at various events including Caschool Festival from August
Expansion to home channels such as large supermarkets from October

OB Beer’s 'Cass' is the first domestic beer brand to introduce an aluminum bottle product.

OB Beer announced on the 23rd that it will launch 'Cass Alu Bottle,' an aluminum bottle product of its flagship brand Cass.

The Cass Alu Bottle features a sleek design targeting the trendy Generation Z. The blue color symbolizing Cass is finished with a glossy sheen to emphasize the brand’s dynamism. Due to the characteristics of the aluminum material, the bottle allows rapid cooling, chilling the beer quickly, and its ergonomic shape enhances the refreshing taste unique to Cass Fresh, making it easier to enjoy. Equipped with a 'screw cap' that can be easily twisted open, it is designed for hassle-free beer enjoyment in various settings such as festivals, trendy pojangmacha (street food tents), home parties, and camping.

OB Beer will first introduce the 473ml aluminum bottle Cass Alu Bottle at festivals and trendy pojangmacha starting this month. The Cass Alu Bottle will also be available at the ‘2024 CassCool Festival’ held on the 24th at Gwacheon Seoul Land, and Cass plans to expand sales of the Cass Alu Bottle to home channels such as large supermarkets starting this fall.

The Cass brand manager said, "As the number one beer, Cass has launched a new product with a differentiated design that perfectly targets the hip sensibilities of Generation Z," adding, "We will continue our efforts in product innovation to satisfy the increasingly diverse consumer trends."