Japanese Stationery Brand 'Ebbinghaus Memory Index Tabs' Launches in Korea

The Ebbinghaus Memory Index Tab, which has gained popularity in Japan, has been launched domestically. The Ebbinghaus Memory Index Tab is a product highly popular among students in Japan, utilizing the forgetting curve theory of German psychologist Hermann Ebbinghaus to aid memory improvement through periodic repetitive learning. It is a study aid stationery product designed to help enhance memory.

According to Hermann Ebbinghaus's forgetting curve theory, about 70% of a person's memory disappears after one day. Therefore, the goal of the Ebbinghaus Memory Index Tab is to set review days at 1 day, 1 week, and 4 weeks after studying, systematically reviewing to convert memories into long-term retention.

The product has already secured high recognition among Japanese middle and high school students and parents, with major Japanese media such as the Mainichi Shimbun and Kobe Shimbun covering it in depth. It ranks among the top sellers at Seibu Sogo Shibuya store and online malls in Japan.

The Ebbinghaus Memory Index Tab is also very easy to use. It is designed so that simply attaching the index tab sticker to the studied section according to the study date allows for managing the study schedule. Depending on how it is used, it can also serve as a personalized error note. With its classic and neat design and sturdy details, it is easy and convenient for users to use.

A representative from Ebbinghaus Stationery Co., Ltd. in Japan said, “We are pleased to introduce the Ebbinghaus Memory Index Tab to Korea.” They added, “We hope it will be an opportunity for users to easily and conveniently develop a review habit, improve understanding through repetitive learning, and gain the joy and fun of learning.” Regarding their first overseas expansion to Korea, they also mentioned, “The simple yet distinctive design has been patented in Japan and Taiwan, and a patent application is underway in Korea as well. We are working to expand the Korean market.”

The Ebbinghaus Memory Index Tab is available only through Coupang in Korea, and the company plans to introduce the brand to more Korean consumers through various marketing promotions in the future.