[Featured Stock] Hyper Corporation, Leading Innovator in Low Birthrate and Aging Society... Spotlight on Specialized Platform Up↑

Hyper Corporation is showing strong performance. This is interpreted as being influenced by securities firms' analysis that it is a leader in innovation in the era of low birth rates and aging population.

As of 10:05 AM on the 22nd, Hyper Corporation is trading at 1,414 KRW, up 3.97% from the previous day.

Lee Jun-seok, a researcher at Hanyang Securities, said on the day, "Although most of the sales are recorded in the IT commerce distribution business, the company is pursuing business diversification with the recent launch of the Hyper Life Care solution that covers both juniors and seniors," adding, "Although the birth rate is declining, premium consumption by parents for juniors is expanding, and the number of capable seniors is increasing, thus the junior-senior market is growing."

South Korea is expected to enter a super-aged society by 2025. The birth rate as of 2023 is 0.72, which is less than one child per woman. As the country enters an era of low birth rates and super-aging, companies targeting juniors are expanding their business areas to include seniors.

The Hyper Life Care platform is the first platform where content specialized for juniors and seniors can be utilized in one place. The researcher noted that it is worth watching whether it can create a new wave in the domestic platform market ahead of its third-quarter launch.

He pointed out two necessities for the stable market settlement of Hyper Life Care. The first is securing a reliable database (DB). The company acquired English kids clubs Promomkinder and Blue Tiger in June. With a cumulative membership of 100,000 and annual sales of up to 13 billion KRW, it holds a reliable DB.

The second is building a consortium. The goal is to promote various consortiums and memorandums of understanding (MOUs) with partner companies based on the secured DB. In fact, collaborations have been completed with several related companies in senior healthcare, English education, food, and more.

The researcher said, "Given the demographic structure, aging is an inevitable trend, so building new businesses suitable for the low birth rate and aging era is essential now," adding, "The first platform of this new business is Hyper Life Care."

He added, "The number of products and services targeting juniors and seniors is gradually increasing, but there was a lack of a bridging role connecting them," and "The newly launched platform is expected to form a YOLD economy through consortiums with various companies based on a reliable DB."