Concerns Over Competitors' AI Advantage
Potential Social Issues Including Human Rights, Employment, and Privacy
A survey revealed that 56% of the Fortune 500 companies in the United States consider artificial intelligence (AI) a potential risk factor.
According to major foreign media on the 18th, Ariz AI, a research platform analyzing large corporations' disclosures, reported that 56% of the Fortune 500 companies recently identified AI as a risk factor in their annual business reports. Two years ago, only 9% regarded AI as a risk factor, showing a significant increase in this survey.
A considerable number of corporate boards expressed concerns that competitors are advancing by better utilizing AI technology, and also raised the possibility of social and ethical issues related to human rights, employment, and personal information protection.
By industry, 90% of media and entertainment companies, 86% of software and technology companies, and 66% of telecommunications companies warned investors about AI.
Among 108 companies that specifically mentioned generative AI, only 33 viewed it as an opportunity for cost efficiency, operational advantages, and accelerated innovation, while the rest identified it as a risk factor.
Netflix mentioned that while competitors gain benefits by deploying AI, their own capabilities and operational performance could be adversely affected.
Motorola stated, "AI may not always function as intended, and data may be insufficient or contain illegal and biased information, which could harm revenue and reputation."
Software company Salesforce pointed out, "The adoption of AI raises new ethical issues regarding data collection and privacy."
It was also mentioned that if more investment is required for developing new AI models, profit margins could be affected. Disney predicted, "Since regulations managing the development of new technologies like generative AI are not yet established, business models that generate income from intellectual property rights could suffer."
Pharmaceutical company Viatris also cited the risk that employees or suppliers using AI solutions might inadvertently disclose confidential information or gain unauthorized access to private information related to clinical trial participants.
However, a few companies such as insurer Cigna responded that generative AI is improving customer service and other areas, viewing AI as a potential benefit factor.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


