Participation in Yellow Umbrella Advertisement Appearance and Promotional Activities
The Korea Federation of Small and Medium Business announced on the 18th that it is recruiting participants for the '2025 Noryanwoosan Promotional Model Selection Contest' to find a new face for Noryanwoosan. Now in its third year, the contest is open not only to Noryanwoosan subscribers who are representatives of small businesses and small merchants but also to their families. Finalists will appear in the 2025 Noryanwoosan advertisements (TV and digital) alongside celebrity ambassadors and engage in various activities such as producing promotional content and participating in events.
The promotional models will be recruited in three categories?▲General ▲K-POP ▲Home Shopping Model?to showcase different talents and skills. A total of 20 people will be selected through document screening, camera tests, and final evaluations. Applications can be submitted online through the KFSB website by October 2.
The Noryanwoosan Promotional Model Selection Contest was created to help busy small business owners, small merchants, and their families realize forgotten dreams and seize new experiences and challenges in various fields such as singing, dancing, MCing, and acting. Last year, over 1,600 applicants of all ages and generations, ranging from trot singers to senior models, YouTubers, and aspiring actors and idols, enthusiastically competed as promotional models.
Kim Ki-moon, Chairman of the KFSB, said, “Noryanwoosan promotional models play an important role in widely promoting the Noryanwoosan brand,” and added, “We hope for active interest and participation from Noryanwoosan subscribers and their families.” He also stated, “We will continue to improve the system so that Noryanwoosan can serve as a representative social safety net for small businesses and small merchants, and strive to expand membership to 7.71 million small businesses and small merchants.”
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