Binggrae Selects Table Tennis Player 'Shin Yubin' as Model for Banana Flavored Milk

Won 2 Bronze Medals at Paris Olympics
Donated 100 Million KRW from Advertising Fees

Binggrae announced on the 16th that it has selected table tennis player Shin Yu-bin as the model for Banana Flavored Milk.

Shin Yu-bin has stood out since childhood as a "table tennis prodigy," becoming the youngest ever to be selected for the national table tennis team in Korea and achieving top performances such as winning a gold medal at the Asian Games. At the recent Paris Olympics, she competed in mixed doubles, singles, and team events, successfully reaching the semifinals in all categories and winning two bronze medals in mixed doubles and team events, earning her first Olympic medals.

Sim Eun-seok, President of the Korea Elementary School Table Tennis Federation, Shin Yu-bin, National Table Tennis Player, Yang Hye-jin, Executive Director of Marketing at Binggrae

During the Olympics, Shin Yu-bin impressed viewers with her positive attitude, never losing her bright smile even during matches, and by cheering on her national team teammates. Especially, her snacking moments during the competition, known as the so-called "Shin Yu-bin mukbang," became a hot topic not only in Korea but worldwide.

Binggrae selected Shin Yu-bin as the model expecting a good synergy effect with Banana Flavored Milk, a representative domestic banana-based product, inspired by her "banana mukbang" moments. Many opinions expressing anticipation for Shin Yu-bin’s appointment as the Banana Flavored Milk model have already been posted on numerous online communities and social media platforms.

Binggrae signed an advertising model contract with Shin Yu-bin’s side immediately after the Olympics concluded and plans to shoot and release video advertisements soon.

Additionally, Shin Yu-bin donated 100 million KRW from her advertising model fee to the Korea Elementary School Table Tennis Federation. On the morning of the 16th, a donation ceremony was held attended by Shin Yu-bin, Sim Eun-seok, president of the Korea Elementary School Table Tennis Federation, and Yang Hye-jin, marketing director at Binggrae. While negotiating the advertising model contract, Shin Yu-bin’s side expressed a desire to make a donation together with Binggrae for the development of Korean table tennis, and Binggrae will also discuss support plans with the federation to join the athlete’s intention.

A Binggrae official stated, “Shin Yu-bin’s energetic appearance and brilliant achievements during the Olympics received a lot of support from the Korean public. We heard that Shin Yu-bin likes Banana Flavored Milk, and since her healthy and positive image fits well with the image of Banana Flavored Milk, we expect her to show a great performance as our model.”