NBT Q2 Sales Reach 25.4 Billion KRW, Up 9.6% from Previous Quarter... "Accelerating Growth in Second Half"

KOSDAQ-listed company NBT announced on the 14th through a public disclosure that its consolidated sales for the second quarter of this year reached 25.43 billion KRW, marking a 9.6% increase compared to the previous quarter. During the same period, operating losses were 750 million KRW, with the deficit reduced by about half. The company expects that with the May and June results approaching the break-even point (BEP), substantial performance growth will accelerate starting in the second half of the year.

During the first half of the year, NBT actively expanded its affiliate commerce network through the exclusive operation of the newly launched 'Naver Shopping Point Guarantee Program.' This new business plays a crucial role in laying the foundation for the next-generation offerwall business model, ‘Addison 2.0,’ and is expected to become a key driver of NBT’s mid- to long-term growth.

Despite the ongoing economic downturn in the first half, NBT analyzed that bold investments in its B2C (business-to-consumer) product lineup, aligned with app-tech trends, will positively impact future performance improvements. The company expects that the value-up investments reflected as losses in the first half will materialize as tangible performance results starting in the second half.

NBT plans to further solidify its position in the industry through an aggressive growth strategy in the second half of this year. Targeting the upcoming peak season for the advertising sector, the company aims to actively secure demand from retention-focused advertisers such as mobile games and social apps by introducing the multi-reward function domestically for the first time. Additionally, the global offerwall division, which has been performing well with approximately 40% quarterly sales growth, is expected to account for more than 5% of total sales in the fourth quarter.

A company representative stated, "The various strategic investments and new businesses aggressively pursued in the first half are expected to contribute to performance starting immediately in the second half. We will accelerate growth and firmly establish our position as the number one player in the offerwall market in the second half."