On the 14th, Samsung Securities forecasted that GeoSoft, which owns Oasis as a subsidiary, will continue its record-breaking performance based on differentiated competitiveness from other online distribution channels.
GeoSoft achieved its highest quarterly performance ever in the second quarter of this year. Sales and operating profit increased by 10.3% and 191.2% year-on-year, reaching 140.5 billion KRW and 8.7 billion KRW, respectively. It is analyzed that GeoSoft's consolidated performance significantly improved due to increased sales of its core subsidiary, Oasis.
According to KB Securities, the number of Oasis members increased from 1.68 million last year to 1.85 million by the end of the first half of this year, growing by 28,300 members per month. It is expected to surpass 2 million within this year. By sales channel, online accounts for 71%, directly operated stores 24%, and cooperatives and GeoSoft about 3%.
Financial soundness is also excellent. As of the end of the second quarter this year, it holds approximately 133.2 billion KRW in cash equivalents. The debt ratio is only 47.6%. It maintained a net cash position with cash equivalents exceeding borrowings.
KB Securities identified four factors differentiating Oasis: ▲ organic inventory management between online platforms and offline stores ▲ direct sourcing system utilizing a strong network with producers ▲ reduction of selling and administrative expenses through a proprietary logistics solution (Oasis Route) ▲ reduction of advertising expenses by securing loyal customers.
Hyunkyung Kim, an analyst at KB Securities, stated, "Oasis's inventory disposal rate is 0.2%, the lowest in the industry," and evaluated, "By utilizing direct sourcing and proprietary logistics solutions, logistics and selling expenses can be reduced, minimizing distribution margins."
Analyst Kim added, "If platform regulations are strengthened following the T-Mef incident, Oasis's differentiated competitiveness will be greatly highlighted," and predicted, "As online food consumption continues to grow amid recession-type consumption, performance in the second half of the year will also maintain growth."
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