"Heat Hunt Zero Don't Move"... Lotte Introduces Rival 'Cantata 0kcal'

Lotte Wellfood Releases Follow-up to JokeBak 0kcal
Revives Discontinued Cantata Ice Bar
Unlike Dewisanyang Zero, Contains 0g Fat

Lotte Wellfood, a pioneer of 'zero-calorie ice cream,' has launched 'Cantata 0㎉.' This product is a revamped version of the coffee-flavored ice cream 'Cantata Ice Bar,' which was discontinued over a decade ago, and it targets Binggrae's 'Deowi Sanyang Zero.' Lotte Wellfood plans to maintain its leading position in the zero-calorie ice cream market and continue strong performance through the success of its 0㎉ series in the second half of the year.

According to the distribution industry on the 14th, Lotte Wellfood recently released 'Cantata Sweet Americano 0㎉.' This product is a reformulated version of the Cantata Ice Bar, originally launched in 2009 as an ice cream version of Lotte Chilsung's coffee beverage 'Cantata,' using alternative sweeteners such as allulose. It is currently available not only on Lotte Wellfood’s own online store but also at discounted ice cream retailers.

The Cantata Ice Bar disappeared from the market several years ago due to poor sales. This was because its competitor, Binggrae, had dominated the market with its powerful coffee-flavored ice cream, Deowi Sanyang. However, after Binggrae launched Deowi Sanyang Zero recently, Lotte Wellfood responded by bringing out Cantata 0㎉. As a pioneer in the domestic zero-calorie ice cream market, this move shows their confidence in competing again with Deowi Sanyang through this new product.

Notably, unlike Deowi Sanyang Zero, which contains 85㎉, Cantata 0㎉ has zero calories as its name suggests. While Deowi Sanyang Zero contains no sugars but includes milk to maintain the original flavor, Cantata 0㎉ removes all milk fat. Therefore, its taste differs from the original Cantata Ice Bar.

In April, Lotte Wellfood launched Jaws Bar and Screw Bar 0㎉, which became a huge hit. They sold 7.2 million units within one month, surpassing their target, and reached 20 million units sold in three months. The sales revenue from 0㎉ new products in the second quarter of this year was 4.3 billion KRW. Consequently, Lotte Wellfood’s total ice cream sales increased from 185.4 billion KRW in the second quarter of last year to 196.5 billion KRW in the same period this year. Lotte Wellfood plans to continue leading the zero-calorie ice cream market in the second half of the year with the launch of Watermelon Bar 0㎉ and Cantata 0㎉.

Meanwhile, the domestic ice cream market has been on a downward trend since 2015 due to low birth rates and a health-conscious trend. On top of that, the rapid growth of ice cream franchises like Baskin Robbins has gradually shrunk the market.

However, this year, the zero-calorie ice cream segment has revived the market. Female consumers in their 20s and 30s, who had left the market for diet or health reasons, are returning. Securities firms forecast that Lotte Wellfood’s ice cream sales will approach 24 billion KRW in the third quarter of this year.

A Lotte Wellfood official said, “We will actively target women in their teens and 30s who are sensitive to calorie and sugar content,” adding, “Through continuous research and development of health & wellness products, including 0㎉ ice bars, we will strive to enable more consumers to enjoy delicious desserts without burden.”