"About 2 Weeks Ahead of Target Sales Plan"
Cooking Method That Can Be Mixed Hot or Cold
‘Paldo Bibimmyun II (Two)’ surpassed 1 million units sold just five days after its launch.
Paldo announced on the 13th that Paldo Bibimmyun II reached 1 million sales about two weeks ahead of its original sales target.
The secret to Paldo Bibimmyun II’s popularity is its 'hybrid cooking method' that allows it to be mixed and eaten either hot or cold.
The new product is a new-concept bibim ramen introduced to match changing consumer tastes. It is a soy sauce and pepper-based product, emphasizing differentiation in a bibim ramen market dominated by gochujang sauce. Paldo Bibimmyun II can be enjoyed differently depending on the cooking method, and in an internal survey, 70% of consumers preferred eating it hot.
Its excellent pairing ability with various ingredients is also a strong point. When cooked hot, the umami of salt and pepper intensifies, making it great to pair with meats like chadolbagi (thinly sliced beef brisket) and samgyeopsal (pork belly). When rinsed and eaten cold, the noodles have a chewy texture with a sharp spiciness. Ingredients like golbaengi (sea snails) and seasoned gim (seaweed) enhance the flavor.
The brand model, actor Byeon Woo-seok, also creates a strong synergy effect. Since the end of the drama 'Seonjae Upgo Twieo,' Byeon Woo-seok has received significant attention from fans both domestically and internationally. He has held fan meetings in major Asian cities, proving his popularity as a global star. His social media accounts have surpassed 10 million followers.
His appointment as the Paldo Bibimmyun model also sparked great buzz online, greatly contributing to raising brand awareness. Paldo is conducting various marketing activities, including consumer participation events, together with Byeon Woo-seok.
A Paldo marketing official said, “Paldo Bibimmyun II achieved the remarkable milestone of selling 1 million units within five days of its launch,” adding, “We will continue to expand this hybrid product that anyone can enjoy in various ways and repay customer satisfaction.”
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