Daedong Rebuilds North American Organization... Hires Management Strategy Expert Executive Director Kim Seongsu

Future Business Strategy Advancement
Strengthening Product and Technology Strategies

Daedong announced on the 13th that it has reorganized the North American corporation and recruited new executives to achieve qualitative and quantitative growth in its North American tractor business and accelerate future business.

Through this reorganization, Daedong established the BI (Business Innovation) TF division to advance distribution and sales marketing strategies for the existing tractor business and future businesses, and the CPTO (Chief Product & Technology Office) division to oversee product development and related technology strategies for the North American market, recruiting experts as executives for these divisions.

Sungsoo Kim, Head of BI TF Division, Daedong North America Corporation

First, as the head of the BI TF division, Daedong recruited Executive Director Seongsu Kim, a business strategy expert who majored in Business Administration at UC Berkeley and completed an MBA at William & Mary University. Executive Director Kim will be responsible for Daedong’s North American business strategy, leveraging his insights into corporate strategy gained from working at Goldman Sachs and Citigroup, as well as his 25 years of experience in strategy and management consulting at global firms such as IBM, Deloitte, and PWC.

Dr. Youngjin Son was recruited as Managing Director and head of the CPTO division. Dr. Son holds a master's degree in Mechanical Engineering from Seoul National University and specialized in Aerospace at the University of Southern California. He has about 23 years of experience working at Hyundai Motor Company and the global heavy equipment company Caterpillar, focusing on research and development in engines and mechanical parts. The CPTO division includes the ‘Quality & Assembly Headquarters,’ ‘Service Headquarters,’ and the ‘New Business Headquarters,’ which is responsible for future businesses, to drive qualitative and quantitative growth in the North American tractor business.

Jun-sik Park, President of Daedong North America, said, “During the COVID-19 pandemic, Daedong laid the foundation for growth in North America with its first quantum leap, achieving sales of 1.4 trillion KRW. We have now completed the reorganization of the North American corporation and secured human resources for the second quantum leap. Based on this, Daedong will actively address mid- to long-term challenges such as product, technology, service, and sales network expansion, strengthening Kioti’s competitiveness in the North American market and continuing sustainable growth.”