Lee Chang-hee, Head of Samsung D Research Lab, "R&D of Low-Power, Low-Heat Products in the AI Era"

Keynote Speech at the Display Business Forum on the 13th
"Material, Heat Dissipation, Algorithm Development... XR Devices Showcase AI True Potential"

Samsung Display has expressed its ambition to lead the display industry in the AI era with high-brightness OLEDoS technology and high-resolution technology that resembles what the human eye sees. OLEDoS refers to an ultra-high-definition display that implements pixel sizes at the level of tens of micrometers (㎛) by depositing organic materials on a silicon wafer.

Lee Chang-hee, Vice President and Head of Display Research Center at Samsung Display, is delivering the keynote speech on "Display Technology for the Artificial Intelligence (AI) Era" at the "Display Business Forum 2024" held on the 13th at COEX in Gangnam-gu, Seoul.
[Photo by Moon Chae-seok]

On the 13th, Lee Chang-hee, Vice President and Head of the Display Research Lab at Samsung Display, spoke at the 'Display Business Forum 2024' held at COEX in Gangnam-gu, Seoul, under the theme "Display Technologies for AI Era," emphasizing Samsung Display’s technological capabilities that will stand out in the on-device AI era.

Vice President Lee anticipates a rapid increase in demand for mobile and IT devices equipped with AI, and particularly expects the technological requirements for display components among various parts to rise. Considering the high power consumption of high-computation tasks, he explained that interest in display technologies that can effectively reduce power consumption will increase.

He introduced, "The most important aspect in OLED (Organic Light Emitting Diode) technology research is developing efficient and long-lasting materials and device configurations," adding, "We are continuously conducting R&D to secure various low-power consumption technologies such as new materials that can reduce heat generation and pixel control algorithms."

Display technology is also expected to contribute to enhancing user experiences in mixed reality (XR) together with multimodal AI. Multimodal AI refers to artificial intelligence capable of simultaneously understanding and processing various forms of information such as text, images, and sound.

Vice President Lee stated, "Multimodal AI will particularly demonstrate its value in XR devices that track gaze and hand movements and generate timely image information in real time based on that," emphasizing, "Samsung Display will support multimodal AI with high-brightness OLEDoS technology and high-resolution technology that resembles what the human eye sees, thereby enhancing the appeal of XR experiences."

In its third year, the forum will discuss major transitions in the OLED market and laying the groundwork for the micro light-emitting diode (LED) market. The proportion of overseas speakers, including global companies such as Germany’s Merck and Japan’s Idemitsu Kosan, has been expanded from 47% last year to 57%. For the first time, a Nobel Prize winner in Physics was invited: Professor Shuji Nakamura of the University of California, Santa Barbara campus, who won the 2014 prize for developing the blue LED. Presenters include Professor Nakamura, Vice President Lee, and Yoon Soo-young, CTO and Vice President of LG Display.