Applying a Premium Strategy to Our Own Mall
Exclusive Online Previews of New Products Planned
Fashion company Sejeong's jewelry brand ‘Didier Dubot’ announced on the 13th that it has completely revamped its official online store to newly launch an ‘online boutique.’
Marking its 11th year since the brand launch, Didier Dubot is upgrading all areas including products, marketing, and customer management from this year to clearly establish its identity as a ‘demi-fine jewelry brand’ through a premium strategy. Demi-fine jewelry refers to pieces that are as glamorous as fine jewelry while possessing the characteristics of fashion jewelry.
As part of this, Didier Dubot plans to fully renew its online official store into an ‘online boutique’ to provide a differentiated shopping experience and services.
The online boutique will showcase the brand philosophy and story through premium content. It will introduce new products as well as online exclusive items first.
To celebrate the opening of the online boutique, Didier Dubot will hold various events until the 31st, including special reward points based on purchase amounts, first-come-first-served gifts of swarovski pearl earrings, and coupons for adding the brand as a Kakao Plus Friend.
A Didier Dubot representative said, “Following the great success and positive customer feedback from the premium strategy implemented in the first half of the year, we have newly opened the ‘online boutique’ to focus on the brand philosophy and story, aiming to strengthen our image as a premium brand. We hope that the values pursued by the brand will be fully conveyed to customers through the online boutique where Didier Dubot’s unique narrative can be seen at a glance.”
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