Launch of 'Seoul Beauty Week' Promotion Team, Leading Global Beauty Trends with Leferi

From the left, Choi In-seok, Chairman of Lepere, Oh Se-hoon, Mayor of Seoul, and beauty creator Leo Jay attended the Seoul Beauty Week Promotion Team Launch Ceremony held at the Seoul City Hall New Building on the 12th. (Photo by Lepere)

Beauty creator Leo Jae, affiliated with Lepere, has been appointed as the head of the promotional team for ‘Seoul Beauty Week’.

Lepere (CEO Yoo Won) announced on the 12th that a launch ceremony was held to appoint a total of 25 members to the promotional team, including beauty creator Leo Jae as the head, to support the successful hosting of ‘Seoul Beauty Week’.

The launch ceremony, held in the large conference room on the 3rd floor of the new Seoul City Hall, was attended by Lepere Chairman Choi In-seok, Seoul Mayor Oh Se-hoon, beauty creator Leo Jae of Lepere, and 25 members of the promotional team.

The promotional team, composed of beauty influencers including Leo Jae who has 1.33 million YouTube subscribers, will begin full-scale activities from this launch ceremony to widely promote the charm of ‘Seoul,’ the center of Seoul Beauty Week and K-Beauty.

The promotional team plans to create various content such as on-site sketches of the launch ceremony, pre-fam tours, opening ceremony coverage, and introductions of participating company booths, and post them on social media for promotion.

[Choi In-seok, Chairman of Lepere, Seoul Mayor Oh Se-hoon, and beauty creator Leo J are attending as the Seoul Beauty Week promotional team takes a commemorative photo. (Photo by Lepere)]

At the launch ceremony, beauty creator Leo Jae, appointed as the head of the promotional team, emphasized, “Seoul Beauty Week will be an important event leading innovation and trends in the beauty industry,” adding, “As the head of the promotional team and a proud Korean beauty creator, I will take on this role with a strong sense of responsibility.”

Seoul Mayor Oh Se-hoon said, “Recently, there has been an assessment that ‘K-Beauty Season 2’ has begun, marking a new heyday,” and urged, “Please capture the charm of ‘Seoul,’ the center of Seoul Beauty Week and K-Beauty, well in your content.”

Seoul Beauty Week, now in its third year, will be held from October 1 to 3 at Seoul DDP.

At Seoul Beauty Week, beauty companies, domestic and international buyers, and beauty industry stakeholders will gather for events such as the ‘K-Beauty Forum,’ exhibitions of leading and promising beauty companies, export consultations, and talk concerts to support business.

Last December, Lepere and Seoul City signed a business agreement to cooperate for the development of Seoul’s beauty industry.

Accordingly, Lepere plans to manage the ‘promotional team’ and the ‘K-Beauty Forum’ at Seoul Beauty Week.