Customer-Friendly Finance with Interactive Processes
Enhanced Personalized Services and Consumer Protection Functions
BNK Capital (CEO Kim Sungju) announced on the 9th that it has completely revamped its digital channels to provide optimized financial services to customers in line with the acceleration of digital transformation.
This channel overhaul was carried out for the first time in five years since the launch of the BNK Capital app in April 2019.
Based on a survey of 1,000 BNK Capital app users and feedback from employees, the company significantly improved user-friendly functions through expert analysis such as desk research and heuristic evaluation.
In particular, BNK Capital applied the latest UI/UX (User Interface/User Experience) so that customers can more easily understand and intuitively use loan services. For the first time in the capital industry, a conversational interface service has been introduced, allowing customers to check the progress of loan products as if chatting in a messenger. Even if the loan application process is temporarily interrupted, customers can quickly proceed to the next step using the resume function.
The channel's main page features automotive finance to provide personalized services. In addition to customized services such as vehicle recommendations for new customers and building your own car within budget, BNK Capital also offers convenience services for existing customers, such as finding partner auto repair shops and introducing camping sites.
Consumer protection features have also been significantly strengthened. The chatbot service, 1:1 chat, and personalized consultation center menus are prominently displayed, and features such as large text mode have been added to ensure that even digitally vulnerable groups can use the app without difficulty.
Kim Sungju, CEO of BNK Capital, said, "We will do our best to provide the industry's best customer experience with customer value as our top priority, and ensure there are no shortcomings in consumer protection."
BNK Capital is undergoing a complete overhaul into customer-centric digital channels, including the industry's first interactive service.
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