Yeongyang County, Local Food Direct Store Making Continuous Progress

Cumulative Sales Surpass 2 Billion KRW Since Opening

The local food direct sales store directly operated by Yeongyang County, North Gyeongsang Province, is preparing for a new leap forward.

Local Food Direct Store in Yeongyang County.

The local food direct sales store, which has surpassed cumulative sales of 2 billion KRW in just over four years since its opening, will be holding a customer appreciation event.

The Yeongyang County local food direct sales store, which aims to ensure stable income growth for small and female farmers, is leading the realization of a local community by promoting the consumption of local agricultural specialties within the region. The store is also striving to vitalize its operations by launching exclusive gift certificates and package products.

In addition, by joining “Onsim Market,” an online shopping mall for local agricultural specialties, the local food direct sales store is expanding both online and offline sales channels and providing delivery services, thereby overcoming geographical limitations and pursuing strategic projects to improve the distribution system.

As a result of various efforts to overcome the challenges posed by the COVID-19 pandemic and the geographical disadvantages of Yeongyang County, the store has achieved cumulative sales of 2 billion KRW in just over four years since its opening. Although this figure may fall short compared to direct sales stores in other regions, there is a significant difference in that other stores are operated in cooperation with local agricultural cooperatives or foundations and are located in regions with geographical advantages.

Moreover, despite the difficulties of direct operation by the county, the store has achieved remarkable results together with about 100 suppliers and continues to strive for further growth.

Additionally, a “customer appreciation event” is planned for mid-August for consumers who have supported Yeongyang County’s local food. Visiting the local food direct sales store frequently will be of great benefit.

County Governor Oh Dochang said, “Yeongyang County is the only place where the local food direct sales store is not linked to the Food Plan, and I am deeply grateful to the suppliers and consumers who have helped us achieve such good results despite the challenges of direct operation. We will continue to lead the revitalization of distribution for Yeongyang County’s agricultural specialties through the local food direct sales store, so that producers can supply high-quality agricultural products and consumers can enjoy a healthy life with local produce. We will further develop and advance Yeongyang County’s distribution policies.”