Yano Shiho Also Used It... Hurom's Global Sales Soar in the First Half of the Year

Overseas Sales in the First Half Increased by 45% Year-on-Year
Global Ambassador Role Analyzed to Have Been Significant
Increase in Offline Touchpoints Also Proved Effective

Hurom, accelerating its global expansion, has shown remarkable performance in overseas sales in the first half of the year. Spreading the 'health value' through country-specific global ambassadors such as chefs and football players, and expanding offline touchpoints, received positive responses from overseas consumers.

German football player Lukas Podolski, who was appointed as Hurom's global ambassador last May [Photo by Hurom]

According to Hurom on the 10th, overseas sales in the first half of this year increased by 45% compared to the same period last year. During the same period, sales in Germany increased by 100%, Japan by 175%, and Southeast Asia by 90%.

The biggest factor was the dissemination of health values by country-specific global ambassadors. Hurom appointed Japanese fashion model Yano Shiho, American football player Nick Bosa, Italian health food chef Marco, Indonesian chef Valeri, and Chinese nutritionist Lulu as global ambassadors. Valeri has appeared on the cooking survival program 'MasterChef Indonesia' Season 9, and Lulu is also active as an influencer. In May, Lukas Podolski, a former German national football player who has played in various countries including the UK, Italy, and Japan, was also recruited as a global ambassador. They share health management secrets through vegetable and fruit juices using Hurom juicers. They share healthy eating habits and lifestyles, including recipes, with overseas consumers and discuss health-related topics.

Increasing offline touchpoints was also analyzed as a key factor in boosting overseas sales. Since early this year, Hurom has consecutively participated in the world's largest consumer goods fair 'Ambiente' held in Frankfurt, Germany, Japan's largest health industry exhibition 'Health & Wellness Japan,' the International Housewares Show (IHS) in the United States, the Hong Kong Electronics Fair (HKEF), and the German FIBO exhibition. Especially in Japan, Hurom was selected for TSV (24-hour special broadcast) on the largest home shopping channel QVC and sold all 6,100 juicers prepared during the live broadcast. In Indonesia, Hurom newly organized displays in about 300 offline stores and focused on spreading Hurom's health values to consumers.

A Hurom official said, “Expanding health-centered global marketing strategies to spread health values on the world stage is considered a major factor in increasing overseas sales. In the second half of the year, we plan to communicate with more European consumers by continuously expanding the health value dissemination strategy, secure Malaysia as an additional base, and expand offline channels including entering large Japanese electronics retailers.”

The Hurom booth at 'Ambiente,' the world's largest consumer goods fair held in Frankfurt, Germany, last January [Photo by Hurom]