7th Hope Switch ON Campaign
Raised 300 Million KRW Fund Through App Fundraising
Support for About 4,000 Local Children
Lotteeria announced on the 7th that it has delivered the 7th Hope ON fund of 20 million KRW to Yeongdeungpo District Office in Seoul through the customer participation social contribution project 'Hope ON' campaign.
The Hope ON campaign raises funds by matching the number of orders placed through Lotte GRS's application Lotte Eats, and delivers the funds for local children through local governments.
At the HopeON Fund Donation Ceremony held on the 6th at Yeongdeungpo-gu Office in Seoul, Seo Gyu-young, Head of Public Relations Team at Lotte GRS (left), and Kim Jeong-ah, Director of the Welfare Bureau at Yeongdeungpo-gu Office, are posing for a commemorative photo. [Photo by Lotte GRS]
Since 2022, Lotteeria has been operating the Hope ON campaign and has raised over 300 million KRW to date. The funds have been used for improving living environments, purchasing necessary supplies, and conducting experiential activities for about 4,000 local children. The Hope ON fund delivered through Yeongdeungpo District Office will be used to support theme park visits and meals for about 500 local children.
A Lotte GRS official stated, "The Hope ON campaign is a contribution campaign operated together with customers, not just a simple fund delivery, and thanks to the active participation of customers, we were able to deliver funds to the 7th local government." He added, "We plan to continue active contribution activities and fulfill our social responsibilities to deliver warmth to all marginalized groups."
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