Haenam's Representative Premium Rice Reborn, Expected to Boost Consumption and Increase Farmers' Income
‘Ttangkkeut Haetsal,’ produced by Okcheon Nonghyup in Haenam-gun, Jeollanam-do, achieved a remarkable feat by winning the Excellence Award in the 2024 Jeollanam-do Top 10 High-Quality Brand Rice Evaluation on its first attempt this year.
According to Haenam-gun, the award ceremony for the Top 10 High-Quality Brand Rice Evaluation, which Jeollanam-do holds annually to promote the production and consumption of premium quality rice and increase farmers' income, was held on the 31st at the Seo Jae-pil Room of the Jeonnam Provincial Office. ‘Ttangkkeut Haetsal’ received the Excellence Award, ranking third after Damyang-gun’s ‘Daesup Malgeun Damyang Rice’ and Suncheon-si’s ‘Nanuuri.’
The 'Ttangkkeut Haetsal' produced by Okcheon Nonghyup in Haenam-gun won the Excellence Award in the 2024 Jeollanam-do Top 10 High-Quality Brand Rice Evaluation. [Photo by Haenam-gun]
The Jeonnam Top 10 High-Quality Brand Rice Evaluation is conducted annually to encourage continuous management and product differentiation of Jeonnam rice, enhancing quality and competitiveness, and to prepare for the national premium rice brand evaluation in South Korea.
The evaluation process, which lasted about two months, included assessments of variety contamination rate, external appearance quality, taste evaluation by expert panels, and residual pesticide tests. Notably, samples were purchased twice from retail stores and sent to specialized analysis institutions such as the Agricultural Technology Center, Korea Food Research Institute, and Health and Environment Research Institute for in-depth evaluation, ensuring fairness and objectivity.
The selected Top 10 brands will receive a total of 150 million KRW in incentives, distributed differentially.
A county official stated, “We will do our best to manage the brand so that ‘Ttangkkeut Haetsal’ can grow beyond being a representative brand of Jeonnam to become the best brand nationwide.”
Meanwhile, ‘Ttangkkeut Haetsal,’ a joint brand rice representing Haenam-gun, undergoes quarterly quality inspections for continuous quality management and guidance. Winning the Excellence Award in this evaluation proves that the county brand rice ‘Ttangkkeut Haetsal’ has firmly established itself as the representative rice brand of Haenam-gun.
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