Kumho Tire Launches Highway Safety Inspection Campaign for Summer Vacation Season

Kumho Tire will conduct a free tire inspection service and a safe driving campaign at major highway rest areas nationwide for customers going on summer vacations, starting from the 2nd of next month for two days, marking the peak of the summer holiday season.

This campaign will take place at four highway rest areas nationwide: Gapyeong (towards Chuncheon), Yeoju (towards Gangneung), Jeongan Albam (towards Suncheon), and Haman (towards Suncheon). Customers visiting these rest areas can receive free tire safety inspection services from Kumho Tire experts, including checks on tire appearance and wear condition, air pressure inspection and replenishment, balance inspection and correction. Additionally, tire safety management guidance and consultation services will be available, and visitors will be given small commemorative gifts.

Along with providing tire safety inspection services, Kumho Tire will also promote products such as the Majesty X SOLUS (hereafter, Majesty X) and EnnoV PREMIUM. Majesty X is the top-tier luxury product that continues the legacy of Kumho Tire’s premium tire, the Majesty SOLUS. It uses a compound with highly dispersed precision silica to maximize ride comfort and braking performance, significantly improving durability by enhancing wear resistance and snow braking performance compared to the company’s previous products. In particular, it applies ‘pattern noise reduction technology’ that disperses noise generated from tire grooves through a dimple design, providing optimal ride comfort, and improves driving performance and wear resistance by utilizing a pattern design analysis system.

Furthermore, EnnoV is the world’s first next-generation Kumho Tire electric vehicle dedicated tire to apply HLC technology to all specifications in a single product. HLC (High Load Capacity) technology is a structural design method that withstands higher loads under the same air pressure conditions compared to general products in high-load vehicles such as electric cars, while delivering optimal performance. Based on HLC technology, which will bring innovation to future mobility, Kumho Tire designed EnnoV to overcome the limitations of electric vehicles and ensure all performance is stably realized.

Choi Joon-sung, Head of Quality Service Team at Kumho Tire, said, “Tire inspection is essential for drivers planning long-distance trips. Especially during the summer season, when the rainy season and showers are frequent, it is advisable to regularly check air pressure and wear conditions for safe driving. We hope customers have a safe and enjoyable vacation through the free tire safety inspection service provided by Kumho Tire.”