2024 IsulLive Festival
Held at Gapyeong Jaraseom on September 7
Early Bird Tickets Open on October 1
HiteJinro announced on the 31st that it will hold the 2024 Islive Festival on September 7th at Jarasum in Gapyeong-gun, Gyeonggi Province.
The Islive Festival is the world's only soju music festival, which started in 2018. It was planned to continue communication with consumers who love Chamisul. Along with performances by top-tier artists, it offers various attractions and food. Last year, the cumulative number of visitors on the day reached 18,000.
To celebrate the company's 100th anniversary this year, HiteJinro has prepared more diverse events and theme park-style content. Artists from various fields such as Ailee, MeloMance, Lee Mujin, Davichi, Daybreak, Mighty Mouth, Kisum, Bleachers, Kim Nayoung, DJ Oh Eunbyul, and Cyburger will participate, and IU, the Chamisul advertising model, will appear as a special guest to brighten the festival.
In addition to performances, visitors can enjoy various participatory programs such as ▲Photo Zone ▲Brand Zone ▲Experience Zone ▲Goods Shop. Also, a pre-order system for side dishes using the Queensmile exclusive application will minimize waiting time on-site, and Kelly & Terra Boy (Beer Boy) will also be operated.
The performances will continue from 1:00 PM to 9:30 PM. For safe transportation, shuttle buses will be operated in collaboration with Kakao Mobility. Compared to last year, two additional routes have been added, allowing boarding and alighting at Seoul Station, Hapjeong Station, Sadang Station, Jamsil Station, Nowon Station, Migeum Station, and Yeongtong Station.
Early bird tickets will be released at 12:00 PM on the 1st of next month through Interpark Ticket, with 1,000 tickets available. When purchasing early bird tickets, a Gapyeong Love Gift Certificate worth 5,000 KRW will also be provided. Official tickets will be sold through Interpark Ticket at 12:00 PM on the 5th of next month. The ticket price is 20,000 KRW. Only adults aged 20 and over (born before December 31, 2005) can enter the venue.
Oh Seongtaek, Executive Director of Marketing at HiteJinro, said, "To celebrate HiteJinro's 100th anniversary this year, we have prepared various programs to offer a fantastic day to all festival attendees," adding, "We will continue to strive to create opportunities to communicate with consumers by embodying the cleanliness and enjoyment that Chamisul aims for."
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