Supporting Food Considering Children's Preferences Beyond Daily Diet
'Haengbokduggi Project' Leading Efforts to Solve Child Food Insecurity Issues
The social contribution network Happy Alliance announced on the 30th that it collaborated with the handmade burger startup brand Frank Burger to carry out burger sharing activities at local children's facilities on the 12th and 26th of this month.
Happy Alliance and Frank Burger provided a total of 200 servings of Frank Burger sets, with 100 servings each to four nearby children's centers including the 'Hope-Giving Local Children's Center' in Dongdaemun-gu, Seoul, and four children's facilities in the area including the 'Jeil Local Children's Center' in Bupyeong-gu, Incheon.
This activity was organized to give joyful memories to children in welfare blind spots and to share the value of giving. Frank Burger employees who participated in the activity prepared cheeseburgers and corn salads directly from a food truck and served them to the children.
On the 26th, representatives from Happy Alliance and Frank Burger conducted a burger sharing event at a local children's center in Bupyeong-gu, Incheon, and took a commemorative photo. [Photo by Happy Alliance]
To carry out the project, Happy Alliance collaborates with local governments in the target areas of the 'Happy Two Meals Project' to assist in selecting child institutions in need of support and takes responsibility for overall operation. The Happy Two Meals Project is a major initiative of Happy Alliance that addresses child hunger issues sustainably through public-private cooperation.
In addition to this support, Happy Alliance and Frank Burger will continue their cooperation to assist children at risk of food insecurity. They plan to support local children with a food truck about twice a month in August and the second half of this year to promote healthy growth.
Jomin Young, Head of the Happy Alliance Secretariat, said, "We will continue various support efforts so that children can grow up happily beyond just meal support."
Happy Alliance is a safety net created by 121 companies, 88 local governments, and 420,000 general citizens to build a happy world where even children who do not receive welfare benefits can be included. Happy Narae, the operating secretariat of Happy Alliance, is a purchasing service company established by SK that uses all profits for creating social value.
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