As the long-term trend of high interest rates and the impact of the real estate market downturn have reduced housing demand, the young 30-40 generation, who popularized the term ‘Yeongkkeuljok’ in the real estate market since 2021, is re-emerging as a key player in the housing market.
This is analyzed to be due to policy reasons such as the newly introduced special newborn loan program this year, along with growing uncertainty about housing supply, which has increased anxiety that house prices may rise further. Additionally, rising jeonse (long-term deposit lease) prices have led to increased demand for purchasing homes through loans.
However, unlike in the past, the difference is that buyers are now discerning between reasonable sale conditions such as sale prices and interest-free interim payments, rather than engaging in so-called ‘blind buying’.
In this atmosphere, ‘Gunsan Gyeongnam Honorsville The Ocean’ is attracting great interest from demanders, especially those in their 30s and 40s, as the last opportunity to own a home in the 300 million KRW range (based on exclusive area of 84㎡) in Jochon-dong, which has emerged as the new residential center and affluent area of Gunsan.
‘Gunsan Gyeongnam Honorsville The Ocean’ reduces initial burden on buyers by offering not only a reasonable sale price in the 300 million KRW range but also an interest-free interim payment plan, requiring only a 5 million KRW deposit until move-in without additional funds.
Gunsan real estate has also been confirmed to maintain stability since the fourth quarter of last year. According to Real Estate R114, the average apartment sale price per 3.3㎡ in Gunsan has been continuously rebounding since reaching 5.87 million KRW in October last year. Experts analyze that considering this rebound in the Gunsan real estate market and the continuously rising new sale prices, now is the right time to purchase a new apartment at an affordable price.
‘Gunsan Gyeongnam Honorsville The Ocean’ is increasing its value as a core hinterland of Saemangeum, which is growing into an industrial hub attracting global companies, having been designated as an investment promotion district and a secondary battery specialized complex, achieving a record investment attraction of 10 trillion KRW.
Additionally, it offers a one-stop school zone where Gyeongpo Elementary, Gunsan Dong Elementary, and Gunsan Jeil Middle and High Schools are all within walking distance, enabling safe and quick commuting for children from elementary to high school, with a well-established academy district nearby.
Located in a prime spot on Jochon-ro, a newly emerging residential area connecting The Ocean City to the administrative town and one of Gunsan’s representative affluent neighborhoods, it provides a residential environment that enjoys both convenient city life and pleasant green life.
Residents can conveniently access large shopping facilities such as Lotte Mall Gunsan, the largest shopping mall in Jeonbuk, and E-Mart, as well as Lotte Cinema, the administrative welfare center, and Gunsan City Hall. Jeonbuk National University Hospital, with a total floor area of 66,613㎡, is scheduled to open in 2027. Adjacent to The Ocean City and the administrative town, which are being developed through a complex district construction project covering 596,163㎡, residents can enjoy a convenient core location within the region.
With abundant natural environments such as the Geum River, Gunsan front sea, Gunsan Lake, and Wolmyeong Sports Complex, residents are expected to enjoy a rich urban infrastructure along with a pleasant healing life.
‘Gunsan Gyeongnam Honorsville The Ocean’ consists of 11 buildings ranging from 5 basement floors to 29 above-ground floors, with a total of 873 households of exclusive areas 84㎡ and 105㎡. Except for three 105㎡ penthouses, all units are composed of a single 84㎡ type preferred by actual demanders. The model house is located in Mijang-dong, Gunsan City.
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