SSG.com, 70% of New SSG Delivery Club Members Are 'Switching Customers'

New Membership Sign-ups Up 40% from Last Month
Membership Moving Support Event Until the 11th of Next Month

SSG.com's newly launched 'Shinsegae Universe SSG Delivery Club' (SSG Delivery Club) has seen a significant portion of its new subscribers come from other memberships, so-called 'switching customers.' The SSG Delivery Club is a membership newly introduced by SSG.com, specialized in groceries.

SSG.com announced on the 28th that an analysis of the first ten days since the launch of the SSG Delivery Club showed that 68% of new members applied for the 'Moving Support Fund.'

SSG.com 'Sseuk Delivery Club' advertisement still cut. [Photo by SSG.com]

The Moving Support Fund is an event where SSG Delivery Club subscribers receive 15,000 SSG Money by uploading a screenshot of their use of another company's membership service on the event page. During this period, the total number of new membership sign-ups also increased by 40% compared to the same period last month, thanks to the launch effect of the 'SSG Delivery Club.'

Launched on the 15th, the 'SSG Delivery Club' focuses on benefits for purchasing daily necessities and groceries. It provides three free shipping coupons each month for same-day 'SSG Delivery' and 'Dawn Delivery' products when purchasing over 14,900 KRW, and three 8% discount coupons applicable for purchases over 50,000 KRW. It also offers the same benefits as the existing 'Shinsegae Universe Club' membership, including group company discounts, free returns on department store products, and membership-exclusive deals.

SSG.com analyzed that the benefits structure, which reduces the annual fee burden while offering free shipping for small purchases and shopping cart discounts for larger purchases, was effective. According to SSG.com, the SSG Delivery Club provides shopping support funds equivalent to the annual fee immediately upon joining, making the perceived annual fee close to zero.

Focusing benefits on the grocery category, a core category for SSG.com, allowing customers to choose memberships according to their consumption patterns, also had an impact. During this period, the proportion of grocery product purchases among SSG Delivery Club members reached 89%.

SSG.com will continue the Moving Support Fund event until the 11th of next month. As a launch celebration, it will maintain the benefit of lowering the annual fee from the original 30,000 KRW to 10,000 KRW and continue to provide the 15,000 KRW shopping support fund.

Im Jeonghwan, Head of Growth Strategy at SSG.com, said, "The SSG Delivery Club is a valuable membership that allows you to enjoy a reliable online grocery shopping service and various benefits from Shinsegae Group affiliates such as E-Mart and Starbucks without the burden of an annual fee. If you are considering switching memberships, now is the opportunity."