Luxury Andong Soju Makes First Export to India with Population of 1.4 Billion... Ships $20,000 Worth of Fruit Wine and Low-Alcohol Liquor

'Myungpum Andong Soju' (CEO Yoon Jongrim), which produces Andong Soju at the Andong General Distribution Complex in Pungsan-eup, Andong City, began its first exports to India on the 25th.

This export focuses on popular types favored by locals, including a low-alcohol 16.5% soju and a 12% fruit liquor. An initial shipment worth $20,000 will be exported as a trial, with plans to expand depending on local response.

Andong Soju employees are taking a commemorative photo ahead of their first export to India.

Myungpum Andong Soju has been steadily exporting to the United States (LA), Southeast Asia (Vietnam, Indonesia, Nepal), and China since 2021. By entering the Indian market, which has a population of 1.4 billion, the company is taking the lead in globalizing Andong Soju, a representative Korean traditional liquor.

Andong City and Gyeongsangbuk-do Province are promoting the globalization of Andong Soju through participation in international liquor expos, the introduction of the governor's quality certification system, and the development of a joint Andong Soju brand. Thanks to these efforts, the export value of Andong Soju has been growing at an average annual rate of 170%.

In July, Andong Soju was selected as one of the '33 National Representative Food Tourism Contents' by the Ministry of Culture, Sports and Tourism.