FSN "Adqua Interactive wins 6 Grand Prizes at 'Social iAward 2024'"

FSN, a KOSDAQ-listed company, announced on the 26th that its subsidiary Adqua Interactive (hereinafter Adqua) won six grand prizes at the 'Social Eye Awards 2024.'

The Social Eye Awards is the largest social internet service innovation awards ceremony in Korea, where a panel of 3,800 internet experts selects the most innovative and exemplary social media service cases. Winners were announced based on evaluations in five areas?visual, brand, content, marketing, and service?across six fields including corporate or public institution blogs, Facebook, Instagram, YouTube, digital videos, and others.

At the awards ceremony held on the 25th of this month at Yangjae El Tower Grand Hall, Adqua received the Marketing Innovation Grand Prize for ‘Subway Instagram Subcity’ and the Corporate Sector Integrated Grand Prize for ‘POSCO Instagram.’ Additionally, Adqua won the Large Corporation YouTube Grand Prize for ‘POSCO Studio,’ the General Corporate Blog Grand Prize for ‘HL Blog,’ the Banking Sector Instagram Grand Prize for ‘K Bank Instagram,’ and the Specialized Shopping Sector Instagram Grand Prize for ‘hy Fredit Instagram.’

The Subway Instagram channel, which won the Marketing Innovation Grand Prize, was praised for moving away from the one-way information delivery typical of official brand accounts by creating a multi-persona worldview with 'Kado' and 'Subcity,' resonating with the main target audience of consumers in their 20s and 30s, expanding brand experience.

The POSCO Instagram channel, which won the Corporate Sector Integrated Grand Prize, continuously produced content relatable not only to the MZ generation but also to many office workers, based on a two-track strategy featuring ‘Main Character Poseokho’ and ‘Sub Character Cheoreopseokman.’ This increased consumer interaction and built a positive brand image for POSCO.

POSCO Studio, which won the Large Corporation YouTube Grand Prize, breaks away from the rigid image of a steel company by featuring employees directly appearing in various entertainment videos to engage with viewers. HL Blog, which won the General Corporate Blog Grand Prize, communicates by translating unfamiliar mobility technologies and B2B terminology into language easily understood by consumers.

K Bank, which won the Banking Sector Instagram Grand Prize, as the first internet bank, delivers financial information that helps the daily lives of the 20-30 young target customers in an easy and fun way, while actively leading communication with content aimed at increasing empathy.

Finally, Fredit Instagram, which won the Specialized Shopping Sector Instagram Grand Prize, approaches customers more familiarly through content utilizing official characters Yaku and Coco.

Adqua, which won six awards at the Social Eye Awards 2024, was also selected as the number one agency of the year based on its excellent award performance. Jung Geon-young, CEO of Adqua Interactive, said, “We are pleased to have our expertise in social media and content recognized, and we will continue to pursue more innovative marketing activities.”