Selling at Old Prices... 'Samjin Eomuk Patty' Hamburger Event

Seafood Handmade Burger Brand Viking Hoos

Fish Cake Burger for Only 1,953 Won Each

An event is being held where a hamburger is sold at an 'old price' for a limited time.

The seafood handmade burger brand VIKEN HUS is holding a special promotion, offering the special menu item '1953 Burger', developed in collaboration with Samjin Eomuk, for just 1,953 KRW until the 25th of next month.

This event was planned to promote the fish cake burger made with a 'fish cake patty' developed in collaboration with Samjin Eomuk, Korea's leading fish cake brand.

Additionally, by offering this 'Godseongbi' event at the affordable price of 1,953 KRW, the brand aims to attract consumers who are weary of high prices.

The limited edition '1953 Burger' presented by VIKEN HUS is a fish cake burger that incorporates Samjin Eomuk's long-standing fish cake manufacturing technology and know-how into a new genre as a 'patty'. The product name also utilizes '1953', the founding year of Samjin Eomuk.

The patty used in the 1953 Burger features a thick, soft texture made from high-quality pollock. Samjin Eomuk explained that squid is also added to enhance the chewiness.

The burger is complemented by a specially developed house sauce, a spicy and sweet 'meat chili sauce', and savory 'cheddar cheese', creating a harmonious flavor with the patty and offering a new burger experience.

This event will run for about a month for dine-in and takeout customers at VIKEN HUS stores, but cannot be combined with delivery orders or other discounts.

Park Yongjun, CEO of Samjin Eomuk, said, "We have prepared this bold event to thank our customers for their continued support," adding, "We hope many people will take interest, as VIKEN HUS will offer a new experience through its seafood handmade burgers."

Even after this event, VIKEN HUS plans to continue collaborating with Samjin Eomuk to launch new menu items using 'fish cake patties', aiming to lead the domestic fish cake patty market.

Samjin Eomuk was selected as the No. 1 brand in the processed seafood category for four consecutive years in the 26th Korea Brand Power Index (K-BPI) survey. The company also received the 'Minister of SMEs and Startups Award' at the '2024 Korea 100-Year Enterprise' event hosted by the Ministry of SMEs and Startups, recognizing its long tradition and history.