Popular comedian Heo Kyung-hwan has recently been selected as the new advertising model for GiftInfo. In particular, the TV commercial featuring his cheerful image has started airing, receiving positive feedback from consumers.
Since its establishment in 1994, GiftInfo has secured its position as a leading company in the domestic promotional products market. It has maintained high credibility by consecutively winning awards such as the '2016 Korea Consumer Satisfaction Index' first place and the '2022 Hi Seoul Enterprise Certification.' Recently, it introduced a lowest price guarantee system to provide better value to customers. Furthermore, it is focusing on producing and selling eco-friendly products to practice ESG sustainable management.
Heo Kyung-hwan debuted as a KBS 22nd public recruitment comedian through 'Gag Concert' and has established himself as a versatile entertainer by appearing on various programs. He is also well known as a solid businessman, recording annual sales of 60 billion KRW. Therefore, he has been evaluated as a model that fits well with GiftInfo's responsible brand image.
GiftInfo plans to make efforts to build a more friendly and cheerful brand image through collaboration with Heo Kyung-hwan. Additionally, they plan to widely promote Heo Kyung-hwan's charm and the excellence of GiftInfo's promotional products through various media.
Above all, Heo Kyung-hwan's honest and sincere image is expected to contribute to enhancing the trustworthiness of the GiftInfo brand. Moreover, since Heo Kyung-hwan has a strong fan base from his activities on various broadcasting programs, it is anticipated to create synergy in securing demand for GiftInfo.
A representative of GiftInfo stated, "Through Heo Kyung-hwan's cheerful charm, we plan to further strengthen our positive brand image and utilize his face and voice in various media advertisements." He added, "With Heo Kyung-hwan as our model, we expect to solidify GiftInfo's position in the promotional products market even more."
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