Mashup Ventures Makes Initial Investment in 'StepHow,' an AI Automation Solution for Work Manuals

The AI automation solution for work manuals, ‘StepHow,’ announced on the 22nd that it has secured initial investments from Mashup Ventures (formerly Mashup Angels), The Ventures, and Antler Korea.

StepHow is an AI work automation solution that recognizes click motions and text to automatically capture screens and easily create manuals. The created manuals are automatically saved in the team workspace, allowing easy editing and update management. They can also be quickly shared in forms such as links and embeds. Additionally, StepHow plans to enhance customer convenience by applying generative AI technology that recognizes work processes as code to automatically generate manual descriptions.

The StepHow team is composed mainly of CEO Hwang Seong-wook, who has experience in three startups and venture investments and a deep understanding of IT startups; AI experts from KAIST; and SaaS development experts with over 10 years of experience. They decided to start the company after realizing the seriousness of scattered internal knowledge due to poorly established work manuals while working in corporations.

Since its first service launch in February, StepHow has secured over 300 clients, including CJ Olive Young and Boosters, in about five months. It is highly utilized across all fields such as HR management, business support, sales, development, and manufacturing. In particular, e-commerce companies that use enterprise resource planning systems extensively due to complex work processes show high interest.

Hwang Seong-wook, CEO of StepHow, said, “Recently, inquiries from large corporations and public institutions seeking efficient work manual construction and internal knowledge assetization have increased, and we are preparing to expand our client base. Through this investment, we plan to expand the solution to automatically build and execute not only manuals but also highly complex work processes.”

Lee Taek-kyung, CEO of Mashup Ventures, who led this investment, stated, “It was impressive that clients using StepHow, including commerce companies, are highly satisfied with the convenience and usability of the service. We expect future growth potential, including expansion into the Asian market based on the AI-based work process automation system.”