The shooting incident involving Trump last week shocked not only the United States but the entire world. The landscape of the U.S. presidential election was shaken. The price of Bitcoin soared, and the stock prices of tech companies fell, showing that the economy could not escape the aftermath of the shooting. Amid this, one company is being recognized as the biggest beneficiary of the shooting incident.
Two photos symbolize this shooting incident. One is a photo showing the trajectory of a bullet passing by Trump as he speaks. The other is a photo of Trump raising his fist. This photo has become the emblematic image of the incident. The camera that took the photo of former U.S. President Donald Trump raising his fist despite having a gunshot wound to his ear is a 'Sony camera.'
Until the 2010s, it was common to say that cameras were Canon or Nikon. It was common knowledge that photography artists used Canon products, while photojournalists used Nikon products. Because experts used Canon and Nikon, the general public also bought Canon and Nikon products. However, this common knowledge began to break down in the 2020s. Experts started using Sony cameras. The camera used by AP News photojournalist Evan Vucci, who took the photo of Trump raising his clenched fist, is a Sony Alpha 9.
On that day, he stood at the scene carrying a Sony Alpha 1 and Alpha 9. He attached a maximum 400mm lens to the Alpha 1 and added a teleconverter to further increase the magnification. The Alpha 9 camera was equipped with a standard lens (24-70mm lens). The fist photo was taken with the Alpha 9. In fact, AP News journalists, considered among the world's largest news agencies, have been carrying Sony cameras since 2020. However, the general public was not well aware of this fact. But due to this incident, the general public has started to recognize that professional photojournalists use Sony cameras.
The camera that took the photo of the bullet passing by Trump was also a Sony product. The photographer was Doug Mills of The New York Times. This photo was taken with a shutter speed of 1/8000 of a second. The technology capturing such a brief moment demonstrated its true value. Photographers from The New York Times, one of the world's top newspapers, also used Sony products. Moreover, this product achieved a great feat with its technology in this incident. Additionally, Mills' camera is rumored in the industry to be capable of a shutter speed of up to 1/32,000 of a second, which has become a hot topic.
Sony is already showing strength in the digital camera market. The Nikkei newspaper recently reported that Sony's market share in the global digital camera market last year was 26.1%, showing a large gap compared to Nikon's 11.7%. Canon remains the undisputed number one with 46.5%. About 5 to 6 years ago, Sony's market share was around 15%, ranking third behind Nikon. There are talks that the Trump shooting incident will give Sony wings. It is evaluated that Sony, which gained huge publicity from this global event, will advance in the market.
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