'Pro Mode' Monthly Active Users (MAU)
Doubled in One Year
Users of the reward-based healthcare platform Superwalk have collectively walked a total distance of 23.89 million km. This is equivalent to 596 laps around the Earth or 31 round trips from the Earth to the Moon. The total exercise time amounts to 280.64 million minutes, which converts to 533 years.
On the 29th, Proground announced that it will reveal key achievements and introduce new content to celebrate the 2nd anniversary of the Superwalk service. Officially launched in 2022, Superwalk features the purchase of non-fungible token (NFT) shoes tailored to preferred exercise types such as walking, jogging, or running within the app, rewarding users with redeemable cryptocurrency upon completing workouts.
Over the past two years, Superwalk has accumulated 350,000 users across 20 countries including South Korea, Japan, Vietnam, and the United States. NFT users with a monthly reuse rate of 90% have driven this growth. The monthly active users (MAU) of the 'Pro Mode,' which requires NFT shoes, increased approximately 2.5 times year-over-year as of June this year. The cumulative transaction volume of NFT shoes has surpassed 30 billion KRW, with a total issuance of about 270,000 units. The most expensive NFT shoes sold within the past year reached prices in the 50 million KRW range.
Superwalk has focused on service operations that strengthen users’ exercise motivation and attract new users, introducing features such as ‘Team Competition,’ which allows users to exercise together and build camaraderie, and ‘Basic Mode,’ which provides points based on step count without requiring NFT shoes for cryptocurrency beginners. To mark its 2nd anniversary, from the 24th, Superwalk will unveil new content called ‘Equipment Items.’ By equipping these items onto owned NFT shoes and exercising, users can enhance their rewards.
Kim Taewan, CEO of Proground, stated, “We will continue to introduce content that helps users form daily exercise habits and maintain stable tokenomics, aiming to become a leading project in the development of the domestic blockchain ecosystem.”
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