Acquisition Agreement of Oxford Semantic Technologies
Possessing World's Best 'Knowledge Graph' Core Technology
Technology Expressing Information as Graphs
Collaboration Since 2018...Technical Expertise Verified
Samsung Electronics has acquired a UK startup that possesses world-class 'knowledge graph' technology.
Image of 'Oxford Semantic Technologies,' a UK knowledge graph technology startup acquired by Samsung Electronics. Photo by Samsung Electronics
Samsung Electronics announced on the 18th that it signed an acquisition agreement for 'Oxford Semantic Technologies' on the 16th (local time). The acquisition amount was not disclosed.
Oxford Semantic Technologies is a startup jointly founded in 2017 by three professors from the University of Oxford. It holds world-class proprietary 'knowledge graph' technology that stores and processes data in a way similar to human knowledge memory and recall.
A knowledge graph is a technology that represents related information in the form of interconnected graphs. It integrates and connects data to enhance understanding of users, supports fast information retrieval and inference, and is one of the core technologies for implementing more sophisticated and personalized artificial intelligence (AI).
Because the process of converting and utilizing vast and constantly changing data from devices used in daily life into knowledge graphs involves complex computations, it is highly challenging.
Oxford Semantic Technologies has developed and commercialized knowledge graph technology optimized for data processing and capable of advanced inference. It currently collaborates with companies in various sectors such as finance, manufacturing, and e-commerce across Europe and North America.
Peter Crocker, CEO of Oxford Semantic Technologies, said, "By combining Samsung Electronics' user experience and data with our knowledge graph technology and capabilities, we will be able to provide more advanced personalized experiences in the future."
Samsung Electronics' strategy with this acquisition is to provide differentiated personalized AI experiences by combining it with on-device AI.
Since 2018, Samsung Electronics has collaborated on multiple projects with Oxford Semantic Technologies, verifying its technological capabilities in various ways. Through this acquisition, Samsung plans to secure more advanced core technology for 'personalized knowledge graphs.'
Samsung Electronics explained, "Personalized knowledge graph technology connects information and context that were previously dispersed across services and apps, providing an experience as if using a device made just for me," adding, "The goal is to evolve into a device that understands me better the more I use it."
This technology, combined with on-device AI emphasized by Samsung Electronics starting with the Galaxy S24, can provide ultra-personalized experiences while protecting sensitive personal information from leaking outside the device. Samsung plans to expand the application of this technology from its mobile product lineup to TVs, home appliances, and other devices requiring on-device AI.
Jeon Kyung-hoon, Chief Technology Officer (CTO) of Samsung Electronics' Device Experience (DX) Division and President of Samsung Research, stated, "This acquisition will be a momentum for Samsung Electronics to further enhance its world-class technology in the field of data knowledge," and added, "Samsung Electronics will provide differentiated personalized AI experiences to users across all products and continue to introduce various AI technology innovations."
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