LGU+ Launches "Smartphone Overdependence Prevention" Campaign... Giving Goods to 100 People

Nugget 'Connecting to the Moment of Immersion'
Stolp von Box Giveaway Event
Collaboration with Famous Creators

LG Uplus's communication platform 'Nugget' is launching a brand campaign encouraging proper digital habits among MZ generation customers. In line with the campaign's purpose, an event will also be held where participants receive goods that block smartphone data as gifts.

Nugget is a prepaid communication platform that provides customized communication experiences for customers. The new campaign, 'Connect to the Moment of Immersion,' carries a message supporting MZ generation customers who use smartphones every moment to live a self-directed life. It aims to prevent smartphone overdependence by using smartphones and data according to one's daily routine. According to a survey by the Ministry of Science and ICT and the National Information Society Agency (NIA), as of last year, 23.1% of smartphone users in Korea were classified as being at risk of overdependence.

LG Uplus is conducting an event giving away the 'Stolp Phone Box,' which blocks communication signals, to users of the Nugget 5G plan. Developed with the goal of digital detox, the Stolp Phone Box is a good that blocks communication signals when a smartphone is placed inside. It can be purchased domestically for about 130,000 KRW. LG Uplus plans to give away a total of 100 Stolp Phone Boxes through various events until next month.

Additionally, LG Uplus participated in the LG Electronics Life Zip popup held from the 6th to the 14th in Seongsu-dong, Seoul, to promote the campaign. They showcased a space created in collaboration with short-form creator 'Hada.' Through the popup designed as Hada's studio, the 'moment of immersion in creation' was revealed to visitors, and Nugget's new brand campaign was introduced.

Going forward, LG Uplus plans to collaborate with various creators. By introducing moments of immersion through videos reflecting the life and creative philosophies of famous creators, they aim to naturally raise awareness of Nugget among viewers. Furthermore, they intend to expand the provision of customized content specialized for the MZ generation so that customers can enjoy their daily lives through the Nugget app.

Kim Gwi-hyun, head of LG Uplus Life Platform, said, "The new brand campaign was launched reflecting the needs of customers in their 20s and 30s who have a high interest in digital detox," adding, "We will strive to establish Nugget as a communication life platform proposing a new lifestyle and as a stylish brand."