Musinsa Opens Showroom in Tokyo, Japan... "Supporting Expansion of K-Fashion Market"

200 Buyers from Major Select Shops Attended
Orders Tripled Compared to Last Spring-Summer Trade Show

MUSINSA announced on the 17th that it operated a showroom in Tokyo to help domestic designer brands entering the Japanese market.

The Tokyo showroom, held under the theme of the '25 Spring Summer (SS)' season next year, took place for four days from the 9th to the 12th near Minami Aoyama in Minato-ku, where famous global brand boutiques are located.

Buyers are browsing products at the Musinsa 25SS Tokyo Showroom held in Tokyo, Japan from July 9 to 12.
[Photo by Musinsa]

Since last year, MUSINSA has been regularly holding local order meetings for Korean fashion brands in Japan according to the spring summer and fall winter (FW) seasons. This is to efficiently support domestic brands' entry into the Japanese market, which is centered on offline distribution.

The domestic designer brands participating in this 25SS showroom were ▲Gloni ▲Lowraw ▲Rest and Recreation ▲Stand Oil ▲Sinun ▲Kim Martin ▲To and To ▲999 Humanity, totaling eight brands. More than 200 buyers from major select shops such as Beams, United Arrows, Ships, Nubian, and KITH attended the event.

The total order volume from the brands participating in the 25SS showroom increased more than threefold compared to the 24SS order meeting held a year ago. 999 Humanity, participating in the Tokyo showroom for the first time this year, is a unisex brand whose key products such as cargo pants and T-shirts attracted significant interest from local buyers.

Kim Martin, known as the high-end line of Matang Kim, received the hottest response from buyers and was selected by select shops targeting women over their 30s.

Stand Oil, a women's bag brand that has participated in the Tokyo showroom three consecutive times since the first half of last year with MUSINSA Global, achieved a fivefold increase in order volume this season compared to the first half of last year. This is the result of continuously developing locally tailored projects such as marketing and pop-up stores in partnership with MUSINSA.

A MUSINSA official said, “MUSINSA plans to support Korean brands wishing to enter Japan in various ways from a long-term perspective, such as opening pop-up stores and linking collaborations.”