Rising Home Meal Trend Amid High Inflation... Homeplus Launches 'Delicious Home Meal Project' Discount Event

Homeplus announced on the 16th that it will hold the 'Delicious Home Meal Project' from the 18th to the 24th, offering discounts on seasonings and vegetables.

Homeplus explained that the event was planned based on the trend of home meal preference, which started with the non-face-to-face trend and coincided with high inflation, ushering in the 'era of home dining.'

A model is introducing the 'Delicious Home Meal Project' at the Homeplus Mega Food Market Gangseo branch.
[Photo by Homeplus]

During this period, Homeplus will offer about 100 products, including high-demand seasonings, sauces, and frozen vegetables, at planned prices. Discounted products include ▲ CJ Dadam seasonings (about 10 types) at 2,390 KRW ▲ Sempio Chao Chai sauces (about 10 types) at 3,480 KRW. Baeksul rice bowl sauces (6 types, 3,990 KRW) and broth 1-minute ring (2 types, 7,990 KRW) will be sold as 1+1 promotions.

Additionally, kimchi (about 10 types) will be sold as 1+1 starting from 13,990 KRW, and frozen vegetables such as garlic, chili peppers, and green onions (about 10 types) will be offered at a 10% discount for My Homeplus membership holders.

According to Homeplus, simple cooking ingredients showed growth from April to June. In particular, sales of seasonings and sauces grew about 10% compared to the same period last year. Sales of Asian sauces such as Sriracha and chili sauce increased by more than 20%, and rice bowl sauces like Mala Xiang Guo and Mapo Tofu surged by over 80%.

Sales of coin broth items, which reduce cooking time and hassle, also increased by 122% compared to the same period last year. Sales of frozen vegetables, which are cheaper than fresh vegetables and can be stored for a long time, rose by about 10%.

Son Ju-yeon, Director of Homeplus Data CRM Headquarters, said, "Homeplus is contributing to easing the burden of grocery prices by proactively responding to changing consumer trends," adding, "We plan to continue expanding differentiated products and services that satisfy consumers' segmented tastes to maintain growth."