SSF Shop Selects Top 10 Items for First Half of the Year
Ami, Maison Kitsune, Lemaire Take 1st to 3rd Place
Domestic Brands Beanpole, Beaker, Kooho Plus Rank High
The so-called 'A·Me·Re (Ami·Maison Kitsun?·Lemaire)' new luxury brands led the sales of Samsung C&T's online mall in the first half of this year.
SSF Shop, the fashion specialty mall of Samsung C&T's fashion division, revealed the 'Top 10' items that shone in the first half of this year.
According to the report, the highest-selling product this year was Ami's polo shirt. Featuring a heart logo, Ami's polo shirt uses cotton material for comfort and has a basic design that makes it highly versatile. Ami achieved nearly 1 billion KRW in sales with this single T-shirt.
Following that, Maison Kitsun?'s T-shirts and polo shirts, popular for their fox logo, ranked 2nd and 3rd. The women's short-sleeve T-shirt with a classic design accented by a fox head embroidery patch took 2nd place, while the men's fox head polo with a clean fit and basic design ranked 3rd.
Lemaire, famous for its croissant bag, ranked 5th with the newly introduced Small Soft Game Bag. This bag features a matte nylon material with added stitch details. It is unisex and can be enjoyed in various moods.
Domestic brand Beanpole took 4th place. Beanpole's short-sleeve pique T-shirt, made from Supima cotton for comfort, gained popularity. This product is characterized by maintaining its shape even after multiple washes. It offers a wide selection with various colors and sizes for easy coordination as a basic item.
Danton's short-sleeve pocket T-shirt, operated by BEAKER, ranked 6th. It uses lightweight yet sturdy 7-ounce cotton material and reveals a unique charm with its uneven texture. In 7th place was Kooho Plus's signature semi-overfit jacket, featuring precise tailoring, a back slit, and hidden button details. The brand's signature blue embroidery adds a point, and it uses a wool blend material with a sophisticated twill weave.
Additionally, designer brand General Idea's basic cardigan and Asics Gel-Kayano 14 ranked 8th and 9th respectively. L'oeuvre's Sac de Flot large bag was also included in the Top 10 items.
Kim Dong-woon, Executive Director of Samsung C&T Fashion Division's Online Sales Department, said, "Looking at the brands that shone in SSF Shop in the first half of this year, the market still shows a high level of engagement with new luxury brands, and the desire to own A·Me·Re brands continues." He added, "SSF Shop will continue to discover and operate brands that young consumers expect and want, while planning differentiated promotions such as Brand Week, Hot Deal Festa, and Special Shopping Week, considering the consumer sentiment that pursues practical consumption."
Meanwhile, SSF Shop attracted more than 60% more new members compared to the same period last year through the largest 'Special Shopping Week' held for ten days last month. The average number of visitors increased by more than 50%, and both transaction volume and the proportion of first-time buyers increased by over 20%. The maximum daily visitors during the event exceeded 1 million.
Ami's polo shirt ranked first in SSF Shop's first half sales. [Image provided by Samsung C&T Fashion Division]
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