Lotteria 'Ojingeo Burger' Sold Only Until the 15th... "Early End Due to Stock Depletion"

Sales period shortened from two months to one month
"Plan to launch a new product based on Bulgogi Burger"

Lotte GRS's Lotteria will end sales early on the 15th due to stock depletion of the 'Ojingeo Alive Burger,' which was launched on May 30.

The Ojingeo Alive Burger is a new version of Lotteria's timeless classic and legendary burger, the Ojingeo Burger, tailored for the 2030 generation. In response to continuous requests from domestic customers for the Ojingeo Burger, four limited menu items were sold: 'Ojingeo Alive Burger (Spicy, Garlic)' and 'Ojingeo Alive Beef Burger (Spicy, Garlic)'.

On the 30th, promotional models showcased the newly released 'Ojingeo Alive Burger' at the Lotteria Sookdaeipgu Station branch in Yongsan-gu, Seoul. The Ojingeo Alive Burger combines the patty of Lotteria's first legendary burger, the Ojingeo Burger, with fried squid legs. Photo by Jinhyung Kang aymsdream@

Thanks to the enthusiastic response from consumers since its launch, the stock ran out faster than expected, leading to the end of sales after just one month. Official sales will end on the 15th, and while some stores are still selling depending on their stock, they are expected to sell out soon.

The most distinctive feature of the Ojingeo Alive Burger is that it uses an squid patty and is topped with fried squid legs in their original form. A Lotteria official said, "The unique appearance and chewy texture seem to have been effective for domestic customers." As a result, the expected monthly sales volume was achieved in about a week after launch, with cumulative sales exceeding 700,000 units over 11 days, setting a record for the highest cumulative sales volume for a limited new menu item introduced this year.

Lotteria plans to continue its successful streak by launching a new product on the 18th that reinterprets the K-burger 'Bulgogi Burger' following the Ojingeo Burger, aiming to build a representative burger lineup.

A Lotteria official said, "We deeply appreciate the tremendous support many customers have shown for the Ojingeo Alive Burger," adding, "We will continue to develop more unique products to provide delicious enjoyment to our consumers."