Dongbanwi-Lotte Wellfood Join Hands for Win-Win with Small Business Owners: "Seeking Delicious Sandwiches"

Lotte Wellfood and Dongbanwi Launch 'Awesome Bite' Campaign
Discovering Local Small Business Sandwiches
Providing 20 Million Won Prize and Supporting Commercialization

The Win-Win Growth Committee is partnering with Lotte Wellfood to support local small food retailers.

Park Chi-hyung, Director of Operations at the Win-Win Growth Committee, and Yeo Myung-rang, Head of Lotte Wellfood Business Division, are signing a win-win cooperation agreement for regional co-prosperity.
[Photo by Win-Win Growth Committee]

On the 11th, the Win-Win Growth Committee announced that it had signed a mutual growth agreement with Lotte Wellfood to promote a culture of win-win growth in local communities. This agreement was established to revitalize local commercial districts and spread a culture of mutual growth by discovering excellent food products from local small businesses through a major food manufacturing company.

Lotte Wellfood, in cooperation with the Win-Win Growth Committee, will carry out 'Awesome Bite,' a project to discover and commercialize hidden food and beverage items by region. 'Awesome Bite' is a campaign by Lotte Wellfood that means discovering 'an amazing bite' together with consumers who are passionate about food.

Through this campaign, local small business sandwiches will be discovered and outstanding products selected. To this end, cooperative programs such as regional sandwich recipe contests and store promotions will be organized. Selected outstanding products will receive a total prize of 20 million KRW and support for commercialization.

Park Chi-hyung, Director of Operations at the Win-Win Growth Committee, said, "The Win-Win Growth Committee has decided to carry out a project with large corporations to promote excellent small and medium-sized food businesses nationwide and support their commercialization." He added, "We will continue to support various voluntary win-win cooperation activities by large corporations to spread the culture of mutual growth in local communities."